Marketing Communications Manager

Job Summary

The John and Marcia Price College of Engineering seeks a strategic marketing and communications leader to promote the College's programs, research, events, and achievements. This role will shape the future of engineering through impactful storytelling and strategic communications.

Responsibilities

• Develops and implements integrated marketing and communications strategies to support College-wide and department-specific goals, reputation, recruitment, engagement, advancement, and lead-generation objectives.
• Directs and contributes to the creation of print and digital content for the College and its departments, including publications, websites, social media, email, marketing materials, reports, advertisements, news releases, and other communications.
• Manages media relations, developing press releases, story pitches, interview materials, marketing copy, reports, advertisements, and related content.
• Partners with college and department leadership, faculty, staff, development, academic affairs, and University public relations and marketing teams to identify communications needs, establish priorities, develop coordinated messaging, and execute programs and campaigns.
• Ensures college- and department-level communications and marketing materials are compelling, accurate, timely, accessible, audience-appropriate, and consistent with university and college messaging and brand standards.
• Identifies and develops stories that promote college and department programs, research, faculty, students, alumni, partnerships, events, accomplishments, strategic initiatives, and community impact to internal and external audiences.
• Monitors communication channels, campaign performance, audience engagement, and media coverage; adjusts strategies and tactics based on results and organizational priorities.
• Supervises assigned staff, including hiring, termination, work assignments, coaching, performance appraisals, pay reviews, professional development, and related personnel responsibilities.
• Performs other related duties as assigned.

Qualifications

• Bachelor's (or equivalency) + 6 years or Master's (or equivalency) + 4 years of directly related work experience.
• Expertise with local media markets and knowledge of statewide, regional, and national media preferred.
• Experience in science, technology, engineering, or higher education research communications, including translating complex faculty research for lay, media, and donor audiences, is strongly preferred.