Marketing Communications Manager - APE

About the role

Your day-to-day Bring your curiosity to work as our next Marketing Communications Manager - APE. You will be part of our Power Technique North America team reporting to the VP/Business Line Manager - APE. In this role, your mission is to develop and execute the digital marketing and lead generation strategy for Power Technique North America. You will drive customer acquisition, lead generation, brand awareness, and revenue growth through digital campaigns, marketing automation, social media, events, and customer engagement initiatives. The Marketing Communications Manager will also act as the bridge between Marketing, Product Management, Sales, and external agencies to ensure a consistent flow of qualified leads and an exceptional customer journey. This role leverages modern marketing technologies, AI, automation tools, and data analytics to optimize campaign performance, improve lead conversion, and accelerate business growth. You will contribute directly to how we create high‑quality products and solutions for our customers.

Responsibilities

• Develop and execute brand messaging, content, and communications that strengthen market positioning, support customer engagement, and drive business growth across all channels and customer touchpoints.
• Lead digital marketing strategies and integrated campaigns that increase brand awareness, generate demand, support product launches, and drive customer acquisition.
• Manage the end-to-end lead generation process, leveraging analytics and cross-functional collaboration to improve lead quality, conversion rates, pipeline performance, and ROI.
• Drive the adoption of AI, automation, and digital technologies to enhance marketing effectiveness, streamline processes, and improve customer engagement.
• Oversee agency and vendor partnerships, ensuring high-quality execution, alignment with brand standards, effective budget management, and continuous performance improvement.
• Optimize digital customer experiences by improving website performance, online engagement, lead conversion, and overall ease of doing business across digital platforms.

Requirements

• Minimum 5 years of experience in digital marketing strategy development, campaign planning and execution, marketing communications, demand generation, and SEO/SEM optimization.
• Experience with CRM platforms such as C4C, Salesforce, HubSpot, or Microsoft Dynamics.
• Experience managing lead generation programs and measuring marketing effectiveness through CRM systems, analytics tools, dashboards, and data-driven reporting.
• Experience leading and developing internal team members, as well as managing external digital marketing agencies, vendors, and service providers.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge and proficiency of website and marketing analytics tools.
• Experience leveraging AI, automation tools, and emerging digital technologies to improve marketing efficiency is an extra advantage.

Qualifications

• A 4-year college or university degree in marketing or a related field.
• Ability to identify target audiences and develop campaigns that generate leads and drive customer engagement.
• Effective stakeholder and people management skills.
• Strategic, customer-centric, and data-driven thinker with a proactive and creative mindset.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge and proficiency of website and marketing analytics tools.
• In-depth knowledge of how marketing automation works.
• Excellent presentation, written and verbal communication skills and strong attention to detail.
• Expertise in project management.

Skills

• Marketing Strategy Development
• Campaign Planning and Execution
• Marketing Communications
• Demand Generation
• SEO/SEM Optimization
• CRM Platforms (C4C, Salesforce, HubSpot, Microsoft Dynamics)
• Lead Generation Programs
• Agency and Vendor Management
• Customer Experience Optimization
• Website and Marketing Analytics Tools
• AI and Automation Tools
• Marketing Database
• Email Campaigns
• Social Media
• Display Advertising Campaigns
• Landing Page Optimization
• User Funnel Optimization
• Project Management

Benefits

• Competitive wages
• World-class benefits package including medical, dental, and vision insurance
• Company-paid life, short and long-term disability insurance
• Moderate paid time off
• 401(k) matching and automatic company contribution

Pay

Competitive wages are offered for this role.

Schedule

This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on-site at our Power Technique North America Customer Center in Rock Hill, South Carolina.

Supervisory Responsibilities

This position will supervise the Marketing Communications Specialist role.

Accessibility Notice

If you need reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: acnacareers.hr@us.atlascopco.com or call 973-397-3400. Reasonable accommodation requests will be considered on a case-by-case basis.

Equal Opportunity Employer

We are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.