Marketing Communications Coordinator

About the Role

Reporting to the Associate Director of Marketing, the Marketing Communications Coordinator supports multiple functions with HGO’s fast-paced Audiences Department with a primary focus on email campaign management. This role will also actively support advertising and promotional efforts to increase single and subscription ticket sales, audience retention and audience engagement, and promotion of the HGO Brand.

The mission of HGO is to enrich our diverse community through the art of opera. We do so by creating, curating, exploring, and producing outstanding experiences centered around the human voice.

Responsibilities

• Execute end-to-end email marketing campaigns, including calendar management, build, testing, deployment, and reporting.
• Write, edit, and proof compelling copy aligned with HGO’s brand voice and campaign goals.
• Stay current on marketing trends and best practices, proactively identifying opportunities to enhance campaign performance, engagement, and content ideas.
• Develop and optimize automated email campaigns and journeys to support audience engagement and lifecycle marketing efforts including automations, regular A/B testing, and employing a consistent best-practice approach.
• Work closely with Audience Data team to request, create, and pull segmentation and lists needed for campaigns through Tessitura.
• Ensure cross-departmental collaboration on asset development for marketing efforts by submitting timely requests for designs, videos, blog articles, etc.
• Maintain and update HGO.org content related to subscription, single ticket, and other sales initiatives, ensuring pages are accurate, current, and aligned with marketing campaigns.
• Support annual season announcement website updates and content rollovers.
• Ensure appropriate timing of communications, and seamless cross-departmental communications within HGO.
• Manage digital cross-promotional partnerships with arts partners, including email list exchanges cross-promotional email communications to expand reach and grow HGO’s audience.
• Assist in creating forms for Marketing team to collect data, increase audiences for our email subscriptions, database, and lead lists.
• Collaborate with Digital Marketing team and Marketing Manager to maintain marketing data and reports for Executive Leadership summaries across variety of business needs.
• Monitor email health metrics such as open rates, click-through rates, unsubscribes and provide monthly reports on performance to inform future strategies.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or sales preferred.
• 1-3 years relevant experience required.
• Proficiency in writing is required. Writing samples will be requested.
• Experience working in an email marketing platform (Active Campaign, Constant Contact, MailChimp, WordFly, Prospect2) preferred.
• Experience working in a CRM database system (especially Tessitura) is a plus.
• Background in performing arts is a plus.
• Must be able to work some evenings/weekends.

Skills

Ability to work under pressure in a fast-paced environment, high energy and exceptionally strong interpersonal and communication skills are a must. An eye for detail and quality control is imperative, as well as being able to multi-task and prioritize effectively. An enthusiastic, proactive and collaborative professional manner required.

Benefits

• Comprehensive and affordable health benefits.
• Generous paid time off.
• 403b retirement plan with employer match.
• Flexible work schedule.
• Professional development fund and opportunities.
• Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation.
• Free tickets to our mainstage and community productions and events.