Marketing Communications Coordinator

About the role

Your work shapes the world at Caterpillar Inc. As a Marketing Communications coordinator in the Electric Power Division (EPD), you will support the execution of marketing campaigns and related activities, including creative development, research, performance measurement, and internal alignment. EPD offers integrated solutions, parts, and services for commercial and industrial electric power customers worldwide, with a 95‑year history of providing sustainable and reliable power for hospitals, disaster response, data centers, municipalities, and more.

Responsibilities

• Support marketing strategy and campaign execution by helping develop and align effective marketing tactics.
• Coordinate the execution of marketing campaigns and programs, including creative development, delivery, and stakeholder support.
• Manage marketing intake processes, workflow tools, and support requests to enable efficient project execution and cross‑functional alignment.
• Maintain effective internal communications within the marketing department to align strategies with changing organizational needs.
• Conduct market and competitive research to identify new opportunities, customer needs, and industry trends.
• Stay current on emerging promotional and marketing communication techniques, channels, tools, and methodologies.
• Apply research and insights to support relevant, customer‑focused marketing recommendations.
• Monitor campaign and channel metrics to evaluate the effectiveness of marketing tactics and initiatives.
• Summarize performance findings and provide recommendations to improve future marketing activities.
• Support accurate, timely reporting for internal stakeholders.
• Identify and lead continuous improvement initiatives that enhance marketing processes, content effectiveness, operational efficiency, and stakeholder experience.
• Work constructively with marketing partners, business stakeholders, vendors, service providers, contractors, consultants, and suppliers.
• Help clarify roles, responsibilities, timelines, and deliverables for assigned work.