Marketing + Communications Content Specialist

About the Role

Plans, researches, develops, writes and supports multi-channel content and public relations campaigns in line with organizational objectives. Writes, edits and analyzes short and long-form copy across many projects (e.g., print, web, mobile, video, social), collaborating and cross-training with the entire marketing and communications team to brainstorm, strengthen and maintain consistent on-brand messaging. Requires a broad understanding of marketing across channels and the ability to closely work with designers, freelancers, and technical writers.

Responsibilities

• Execute and prepare multi-channel, internal and external communication strategies aligned to business and marketing initiatives.
• Understand, manage, and strengthen various communication channels to drive marketing and communications objectives.
• Develop a complete understanding of corporate brand standards and guidelines and ensure consistency and integrity across all channels.
• Proactively identify, research, and communicate project and business success stories to develop case studies and other materials.
• Execute communication projects as directed, then monitor and report performance metrics.
• Strategize, develop, and write copy for promotional materials, public relations material, marketing collateral, white papers, media advertising, website support, and internal and external publications including blogs and email marketing.
• Edit, adapt, and revise work to address feedback from marketing, client teams, and internal business unit partners.
• Assist with and support social media content creation and posts.
• Ensure all content, written and visual, aligns with Harris’ distinct brand voice and provide edits and feedback where appropriate.
• Proof all content materials prior to publication, including material with other authors.
• Collaborate with marketing team members and project, sales, and executive leaders to manage and maintain momentum on projects from concept development through final delivery and metrics monitoring.
• Work within Public Relations software tools (e.g., Cision) to build and maintain media contact lists to support issuance of news and press releases.
• Collaborate with existing and identify new media partners, publications, and opportunities to publish thought leadership content.
• Address inquiries from media and other parties.
• Develop and maintain a publications and PR calendar and database of media contacts.
• Partner with marketing administrators and assistants to coordinate with foundations, non-profits, government agencies, etc., to enhance the public image of the organization.
• Support writing/editing of speaker bios and other associated tasks.
• Assist with engagement activities including client surveys, client recognition/testimonials, groundbreakings, and dedication events.
• Support writing/editing submissions for awards.
• Use specific marketing and sales technologies (e.g., Salesforce, Cosential, Cision), CRM tools, and Data Asset Management products to manage tasks/information.
• Incorporate AI workflow support and assist in the development and deployment of ongoing AI initiatives.
• Network inside and outside the organization to establish and maintain positive relationships.
• Coordinate and/or support multi-channel campaigns at local, regional, and national scales.
• Develop, plan, coordinate, and produce video content in alignment with brand storytelling and narrative standards.
• Manage post-production processes including reviewing, suggesting edits, obtaining approvals, and creating communication plans for new video releases.

Requirements

• Bachelor’s degree in English, Communications, Journalism, or related field.
• 3+ years of professional copywriting experience (construction industry a plus) with a solid portfolio of work.
• 3+ years of proficiency with Microsoft Office and Adobe Acrobat Pro.
• 3+ years of proofreading experience.
• 3+ years of experience managing media relations.
• Familiarity with AP style.
• Ability to quickly execute time-sensitive projects with excellence.
• Knowledge of construction, architecture, mechanical engineering, or related field preferred.

Benefits

• Medical, dental, vision, and life insurance.
• 401K with company match.
• Vacation time, sick time, and paid holidays.
• Paid Parental leave.
• Short-Term Incentive Plan.

Visit our Careers Page for additional benefit details.

Pay

Pay Range: $56,863.05 - $85,294.57. The actual salary offer will vary by candidate based on specific skills, qualifications, experience, and location.