Marketing and Content Specialist

About the role

The Marketing and Content Specialist is responsible for executing the daily operational and creative components of Relias Healthcare's marketing efforts. This role manages social media scheduling and posting, content creation across multiple formats, analytics reporting, and close collaboration with the Brand & Design Lead.

Responsibilities

• Manage social media scheduling and posting, content creation across multiple formats, analytics reporting, and close collaboration with the Brand & Design Lead.
• Transform departmental updates, provider stories, and company milestones into polished, engaging communications.
• Contribute graphic design and video editing skills that bring the Relias brand to life across digital and internal channels.
• Ensure all actions and initiatives align with the mission of valuing and empowering providers.
• Assist with marketing tasks, content needs, and project follow-through.
• Partner closely with the Director of Strategy and Brand & Design Lead to ensure content is aligned with company goals and brand standards.
• Gather stories, updates, and information from internal teams to develop clear, compelling content that highlights Relias culture, achievements, and people.
• Build positive working relationships with internal teams, hospital partners, and external stakeholders through responsive communication and dependable execution.
• Develop content for social media, blogs, newsletters, email campaigns, provider features, and internal communications.
• Edit and produce video content for internal and external use.
• Aid in creating fresh, creative campaign ideas that amplify Relias Healthcare's mission and strategic initiatives.
• Stay ahead of digital and industry trends to identify new content opportunities and keep Relias Healthcare competitive and current.
• Create content that supports recruitment, retention, business development, and partner engagement.
• Ensure all departments receive timely marketing support by managing project workflows, timelines, and deliverables.
• Provide regular analytics reports to inform decision-making and optimize content strategy.
• Enhance ROI on marketing investments by producing consistent, effective content that advances company goals.
• Identify content gaps and propose new storytelling and multimedia opportunities.
• Uphold Relias Healthcare's standards of excellence in all communication, documentation, and public-facing content.
• Maintain a high level of organization, reliability, and follow-through across all marketing projects.
• Contribute to building a sustainable, scalable content pipeline that supports long-term organizational growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field.
• 1-2 years of marketing, content creation, or social media management experience (relevant internships accepted).
• Demonstrated graphic design skills; proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva required.
• Video editing experience required; proficiency with Adobe Premiere Pro, CapCut, or a comparable platform.
• Experience creating short-form video content for social media platforms (Reels, TikTok, LinkedIn video).
• Strong organizational and project management skills with high attention to detail and proofreading ability.
• Proficiency with social media platforms, scheduling tools, and basic analytics.
• Experience with Loomly, HubSpot, Asana, or Google Analytics preferred.
• Excellent written and verbal communication skills.
• Strong visual intuition and understanding of brand aesthetics.