Marketing & Communications Content Creation Specialist, Office of the Provost

About the role

The Academic Affairs Marketing & Communications Content Creation Specialist develops and executes integrated communications strategies that advance the priorities of the Office of the Provost and designated Academic Affairs units. The position serves as a communications adviser and primary content resource for Academic Affairs leadership, translating complex initiatives into clear, engaging, and audience-centered communications. The specialist plans, writes, edits, and distributes content across digital and print channels, including websites, email, newsletters, social media, leadership communications, and marketing materials. The position manages communication calendars and content workflows, maintains consistent messaging and brand alignment, evaluates communication effectiveness, and collaborates with University Communications and Marketing and other campus partners. The position requires an experienced, highly collaborative communications professional who can balance strategic planning with hands-on content creation while managing multiple priorities and communicating effectively with faculty, staff, students, university leaders, employers, donors, families, and other stakeholders. The position will supervise student workers and/or co-op students with marketing or communications backgrounds.

Responsibilities

• Communications strategy and counsel
  • Develop and implement an annual communications strategy across websites, email and social media, using current communications, content-management and audience-engagement best practices.
  • Advise divisional leadership and colleagues on communications strategy, messaging, audience engagement and channel selection to effectively reach faculty, staff, administrators, students, employers and other stakeholders.
  • Provide communications counsel and support for senior leadership announcements, special projects, task forces, committees and other divisional initiatives.
  • Serve as the divisional liaison and primary communications contact with central marketing, coordinating communications priorities, resources and institutional alignment.
• Content development and editorial management
  • Write, edit and proofread content for websites, email, newsletters, blogs and other communications, including executive communications developed in collaboration with the Provost.
  • Develop, organize and manage content for multiple stakeholder audiences and communication channels, including monthly newsletters and email communications, coordinating content, stakeholders and distribution.
  • Conduct regular website content audits and implement improvements to content organization, usability and effectiveness, collaborating with developers and university partners to resolve technical issues affecting web content and user experience.
  • Manage website upgrades and redevelopment projects in coordination with appropriate technical and university partners.
• Digital channels and audience engagement
  • Develop, write, schedule and coordinate social media content across relevant platforms, including event-related content for Academic Affairs Events, Career Services and Cooperative Education, and the Academic Success Center.
  • Monitor social media channels and audience activity, responding to inquiries and using social listening to identify audience trends, questions and opportunities for engagement.
  • Use Google Analytics and other audience insights to evaluate communications effectiveness and inform content, channel and digital engagement strategies, including tactics to increase website traffic and usability.
  • Monitor emerging digital and social media practices and incorporate relevant approaches into communications strategies and audience engagement efforts.
• Marketing communications and project management
  • Develop and manage marketing communications including design, production, branding, messaging, advertising and promotional materials for Academic Affairs, Career Services and Cooperative Education, and the Academic Success Center.
  • Develop and execute promotional campaigns supporting events, institutional initiatives, and Career Services and Cooperative Education recruitment.
  • Manage communications and marketing components of events and institutional initiatives, coordinating timelines, deliverables, content contributors and stakeholders.
  • Collaborate with central marketing, developers and university partners to coordinate project requirements, resolve issues and ensure communications and marketing projects are delivered effectively and on schedule.
• Essential duties
  • Creates unique, effective visual and written marketing materials and communications to engage audiences across all forms of media and channels/platforms.
  • Maintains consistent messaging across all channels in collaboration with digital marketing and communications leadership.
  • Develops and produces the required materials to assist in reaching the division's goals and objectives for events, programs, and initiatives.
  • Ensures the university's brand standards are consistently upheld and that content invokes the required branding elements and key messaging in all materials.
  • Manages processes from the onset of marketing and communications engagement requests, through approvals and production/publication, while ensuring all requirements have been successfully met.
  • Communicates with internal and external vendors to ensure the highest quality, cost-effective end results and a mutually beneficial professional relationship with the university.
  • Other duties as assigned.

Requirements

• Knowledge, skills, and abilities
  • Knowledge of a variety of communication formats including general marketing, advertising, copywriting, branding, campaigns, and other formats designed to change/influence perception and engage public audiences.
  • Skill in writing, proofreading, and editing clear, concise, persuasive, and grammatically correct communications.
  • Skill in multi-tasking, project management, prioritization, and organization.
  • Ability to collect, synthesize, and process information quickly and accurately with attention to detail.
  • Ability to think both creatively and strategically.
• Minimum education and experience
  • Bachelor's degree in related field.
  • 3 years of relevant experience.
  • Equivalent combination of experience and education may be considered.

Job level

Specialized Contributor Level 2 – A fully functional role requiring established knowledge of the profession or field of work. Responsible for completing substantive assignments and projects. Problems are varied and non-routine, and resolution requires exercising judgment, analysis, advis