Marketing Communications Associate | Corporate Finance
FTI Consulting · New York, NY · Yesterday
Finance$61k/yrFull-time
About the role
The Marketing & Communications Associate will support the growth and market positioning of our Corporate Finance & Restructuring segment’s Transformation group in North America. This role requires both strong execution capabilities and strategic thinking.
Responsibilities
- Career development and marketing efforts, including qualification/pitch materials, thought leadership, articles, internal and external communications, social media, event support, email campaigns, competitive research, new hire onboarding, integration support and promotion, award submissions, web presence, and advertising
- Draft and proofread business development, presentation materials and marketing collateral, including client service biographies, pitches/proposals and marketing materials
- Update case studies and qualifications repositories
- Conduct competitive research and advise on marketing strategy for campaigns
- Review and analyze ROI of marketing campaigns, including measurement and reporting of effectiveness
- Synthesize and distill complex texts into varying formats for dissemination across different media channels
- Manage segment content libraries
- Serve as marketing liaison to the segment, promoting tools to our professionals and conducting training
- Maintain organized calendars and pipelines, tracking due dates and deliverables
- Perform ad hoc projects (e.g., review prospective marketing events, awards submissions, etc.) to deliver on marketing and operational goals
- Marketing & Business Development: Work with internal clients to create copy and manage design for advertising, professional biographies, marketing and pitch/proposal documents and collateral materials; coordinate with FTI corporate and design teams and provide creative direction on standards and maintain brand consistency across all the aforementioned content types; coordinate and assist in creation of thought leadership, award submissions, marketing collateral, RFPs and pitch materials; create and coordinate development and loading of content to intranet, including maintaining organized files for internal sharing and updating, as necessary; monitor the competitive landscape in order to help position marketplace presence and opportunities with key client constituencies
- External Communications: Coordinate with design and digital marketing teams for completion of marketing programs; create and manage social media campaigns in keeping with firm standards to support integrated marketing efforts; coordinate press release campaigns to promote practice initiatives, offerings and professional announcements; manage and assist with website content development and ongoing maintenance for the segment; manage legal compliance review to ensure risk mitigation for thought leadership and marketing collateral
- Internal Communications: Develop internal communications surrounding business and marketing initiatives; responsible for managing content for the CF&R segment on the global FTI intranet site and related newsletters
Requirements
- Basic Qualifications: 1+ years of related post-graduate experience, Bachelor’s degree in marketing, journalism, communications or related field, currently authorized to work in the United States on a full-time basis
- Preferred Qualifications: Experience in professional or financial services industry, proficiency in Salesforce, or related marketing platforms, and Microsoft applications such as Excel, PowerPoint, SharePoint and MS Word
Qualifications
- Basic Qualifications: 1+ years of related post-graduate experience, Bachelor’s degree in marketing, journalism, communications or related field, currently authorized to work in the United States on a full-time basis
- Preferred Qualifications: Experience in professional or financial services industry, proficiency in Salesforce, or related marketing platforms, and Microsoft applications such as Excel, PowerPoint, SharePoint and MS Word
Skills
- Strong execution capabilities
- Strategic thinking
- Proficiency in Salesforce, or related marketing platforms, and Microsoft applications such as Excel, PowerPoint, SharePoint and MS Word
Benefits
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
Pay
Minimum Pay: $60,500
Maximum Pay: $106,500
Schedule
N/A