Jobs · Marketing · New York

Marketing Associate

Platinum Coastal Group · Syracuse, NY · 2 mo ago
On-siteMarketingFull-time

Core Responsibilities

  • Take part in on-site marketing and promotional activities to broaden brand exposure.
  • Contribute to customer acquisition efforts through structured outreach initiatives.
  • Perform market analysis to identify trends, customer behaviors, and performance metrics.
  • Prepare and present compelling product and brand presentations in retail and live event settings.
  • Review campaign data and provide insights to optimize future marketing efforts.
  • Support the organization of marketing events, including expos, pop-ups, and promotional campaigns.
  • Absorb and maintain marketing expenses and maintain budget records.
  • Research competitors to evaluate market positioning and identify opportunities.
  • Develop and sustain professional relationships with vendors, partners, and clients.
  • Stay current with industry news, marketing innovations, and evolving best practices.

Qualifications & Skills

  • Confident public speaker with strong interpersonal communication skills.
  • Professional, dependable, and highly organized.
  • 0–3 years of experience in marketing, sales, communications, or related internships (an asset but not mandatory).
  • Strong written communication and presentation capabilities.
  • Creative thinker with strong analytical and problem-solving skills.
  • Detail-oriented with the ability to prioritize and manage multiple responsibilities.
  • Adaptable team player who performs well in fast-moving environments.
  • Bachelor’s degree preferred; equivalent experience or strong potential will also be considered.
  • Skills: relationship management, creative-problem solving, sales & marketing.

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