Marketing Associate

About the role

Arc Technologies Group is seeking a tech-savvy, experienced, motivated, and detail-oriented Marketing Associate to join our on-site team in Wichita, full-time.

Responsibilities

• SEO & Website Optimization: Improve our website’s search rankings by conducting keyword research, updating site content with SEO best practices, and monitoring web analytics.
• Content Creation & Technical Writing: Write and edit engaging content such as blog posts, case studies, whitepapers, and website copy that communicate Arc’s technical services in an accessible way. Ensure all content is accurate and reflects our brand voice.
• Digital Marketing Campaigns: Plan and execute multi-channel marketing campaigns (email, social, web) to generate leads and nurture client relationships. This includes scheduling and managing email marketing outreach sequences in HubSpot and tracking their performance.
• Social Media Management: Manage ATG’s presence on LinkedIn and other relevant platforms by creating, scheduling, and posting content that highlights our insights, press releases, and company culture. Respond to comments or inquiries and track engagement metrics.
• Graphic Design & Content Design: Design eye-catching marketing materials (social media graphics, infographics, simple video clips, slide decks, etc.) using tools like Adobe Photoshop, Illustrator, or Canva. Ensure consistency with brand guidelines.
• Marketing Campaign Execution: Coordinate end-to-end execution of marketing campaigns and events – from idea brainstorming and audience targeting, to asset creation, launch, and post-campaign analysis. Work with team members to adjust tactics based on results.
• HubSpot CRM & Marketing Automation: Use HubSpot to manage contact lists, build email campaigns, create landing pages, and monitor marketing funnels. Leverage marketing automation features to streamline outreach and improve lead nurturing.
• Analytics & Reporting: Track and analyze marketing KPIs (website traffic, SEO rankings, email open/click rates, social media followers/engagement, lead conversion rates). Prepare regular reports with insights and recommendations to improve our strategies.
• Collaboration & Support: Work closely with cross-functional teams (sales, IT consultants, and leadership) to gather technical information for content, align on campaign goals, and ensure marketing efforts support business development. Provide general marketing support as needed, including event coordination, market research, updating contact databases, and handling day-to-day marketing administrative tasks.
• Brand Governance: Ensure all external communications and materials maintain a consistent tone, style, and adherence to Arc’s brand standards and cybersecurity-focused messaging.

Qualifications

• Bachelor’s (BSc/BA) degree in Marketing, Communications, Business, Information Technology, Computer Science, Engineering, or a related field.
• 1-4 years of experience in Marketing, preferably in professional services.
• Fundamental understanding of marketing principles and eagerness to learn advanced concepts.
• Familiarity with social media platforms (especially LinkedIn, as well as Facebook, Twitter, etc.) and ideas for how to leverage them for brand building.
• Basic knowledge of SEO and email marketing best practices.
• Proficiency with common business and marketing tools. This includes Microsoft Office (Word, Excel, PowerPoint) and Google Workspace, as well as exposure to marketing software like HubSpot (or similar CRM), email marketing tools, and analytics platforms.
• Comfortable learning new digital tools and handling light technical tasks (for example, updating a website via a content management system or troubleshooting an email formatting issue).
• Excellent project and time management abilities. Capable of balancing multiple priorities and meeting deadlines in a fast-paced environment.
• Strong attention to detail when executing campaigns, scheduling posts, and proofreading content.
• Eye for design and branding. Experience with basic graphic design tools (such as Adobe Photoshop, Illustrator, or Canva) to create content.
• Strong analytical and problem-solving skills, excellent communication and interpersonal skills, and the ability to work effectively in a team environment.