MARKETING, COMMUNICATIONS, AND AIR SERVICE DEVELOPMENT MANAGER (AIRPORT)

About the Role

This position manages multiple aspects of the Airport’s marketing, public relations, media relations, and communications programs. Responsibilities include writing and producing news releases, advertisements, brochures, and other marketing materials, and serving as the Airport’s 24/7 media contact. The role also oversees all marketing efforts to promote the Airport, increase its customer base, and drive revenues.

Responsibilities

• Manages marketing functions, advertising, corporate communications, and supervises campaigns for customer service, airfield construction, general aviation, and advocacy programs.
• Conceives, gains approval of, and supervises execution of media campaigns.
• Prepares and presents a marketing program budget to the Airport Directors and Board.
• Directs public affairs, public information programs, and media relations impacting the airport and its mission, operations, and internal/external stakeholders.
• Develops, maintains, and executes airport marketing materials for local, regional, and national markets in collaboration with the marketing agency of record.
• Supports community and corporate relationships to establish partnerships, governmental affairs, outreach, and tours.
• Disseminates and follows up on news releases and media announcements to promote the Airport.
• Develops and sells advertiser packages to create additional advertising opportunities and generate revenue.
• Attends air service development conferences with the Airport Executive Director and makes presentations to encourage airline air service growth.
• Develops and publishes social media content to communicate complex ideas to diverse audiences.
• Manages the Airport’s website maintenance, including publishing, editing content, and coordinating updates with the website vendor.
• Manages the Airport’s information display system (baggage, flight, gate, and advertising information).
• Acquires, analyzes, and reports on statistical data related to marketing, customer retention, and air service development.
• Attends meetings, seminars, conventions, and workshops to stay informed about industry changes and exchange information.
• Aids with additional airport administration office duties as required.

Qualifications

• Bachelor’s degree from an accredited four-year college or university with major coursework in marketing, communications, journalism, graphic arts/design, or a closely related field.
• Five or more years of related experience in communications (including crisis communication), public relations, marketing, advertising, and customer service.
• Excellent writing, editing, and public speaking skills, with the ability to interact positively with media, patrons, tenants, and the public, even in adversarial circumstances.
• Skills in data and market analysis, company positioning, brand identity, competitive analysis, strategic advertising, market communications, promotional marketing, and digital applications.
• High proficiency in digital marketing strategies and utilizing social media for marketing and public relations.
• Intermediate or advanced skill level in graphic creative software preferred.

Work Environment

• Noise level in the work environment is usually loud with frequent interruptions.
• Regularly required to talk or hear.
• Frequently required to stand, walk, sit, and use hands to finger, handle, or feel.
• Occasionally required to reach with hands and arms and taste or smell.
• Regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds.