Marketing Communication Specialist

Full-time position, Monday–Friday 8:00 AM–5:00 PM at our Downtown Kansas City, MO office.

About the role

The Marketing department develops clear, compliant communications that support Americo's life insurance and annuity products across digital, print, and agent-facing channels. This role supports agents, IMOs, sales partners, internal teams, and consumers by translating product features, policy benefits, and process concepts into accurate, audience-ready content that supports sales, strengthens relationships, and protects the integrity of the Americo brands within established guidelines and service level expectations.

Responsibilities

• Develop integrated campaign content: Create clear, consistent messaging for life insurance and annuity products across email, web, print, and agent-facing materials, ensuring communications reflect product value, audience needs, and brand standards.
• Coordinate compliance reviews: Submit marketing content to Product, Legal, and Compliance for review through Compliance Tracking software. Track requested revisions through completion and confirm each piece has documented approval before release.
• Track content through the review process: Move communication pieces through drafting, review, revision, approval, and delivery on the established schedule, monitoring status and following up with reviewers to keep pieces on time.
• Support agent and IMO marketing requests: Fulfill agent advertising and content requests using pre-approved, brand-consistent materials and route non-standard requests through the compliance review process.
• Maintain brand and message consistency: Apply established brand voice, visual guidelines, and messaging frameworks across channels so agents, partners, and consumers experience a consistent Americo brand.
• Support product and sales education: Produce promotional and educational materials that help agents and internal teams understand product features, positioning, and competitive advantages for life insurance and annuity offerings.
• Track communication performance: Monitor engagement and response metrics, identify trends, and recommend content or channel adjustments that improve reach and effectiveness.
• Support cross-functional and ad hoc projects by partnering with senior leadership and other departments on special initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 0–2+ years of work experience in marketing, communications, copywriting, or a related field.
• Strong copywriting, editing, and proofreading skills with exceptional attention to detail and accuracy.
• Working knowledge of desktop publishing and creative tools such as Adobe Creative Suite, Canva, HubSpot, and common social media and email marketing platforms.
• Ability to manage multiple projects simultaneously, meet deadlines, and work independently with minimal supervision.
• Portfolio or work samples demonstrating marketing communications, content development, and copywriting experience.

Preferred Qualifications

• Familiarity with financial services and insurance products, including an understanding of compliance, disclosures, and regulatory requirements in marketing communications.

About Us

The Americo family of companies has roots dating back more than 100 years. Americo is a life insurance and annuity company providing innovative products to customers. At Americo, our people make things work.

Benefits

• Compensation: Competitive pay and a robust bonus program offered to all associates.
• Learning and Development: Comprehensive, paid training program. Talent Development team creates opportunities for associates at every career stage.
• Work-Life Balance: Generous paid time off accruing monthly, increasing with tenure—over three weeks annually plus 11 paid company holidays. Maternity and parental leave programs, along with paid short-term and long-term disability benefits.
• Health and Well-Being: Flexible benefits including PPO and HDHP medical plan options with HSA and FSA eligibility, dental and vision coverage, company-paid life insurance, disability coverage, confidential EAP, wellness program, comprehensive health resources, and corporate fitness discounts.
• Future Planning: 401(k) plan with employer matching. Tuition reimbursement programs.
• Giving Back: Support for local organizations such as Ronald McDonald House, Hope Lodge, the American Red Cross, and Harvesters. Associates volunteer time and donate money alongside company contributions.
• The Fun Stuff: Participation in the Kansas City Corporate Challenge. Events like a Royals Party at the K, a legendary Holiday Party, and in-office events with local vendors.
• Bustling Environment: Newly renovated offices in downtown Kansas City, within walking distance of restaurants and attractions. Complimentary paid parking near the office.