Marketing Channel Strategy Manager

Description

Duties and Responsibilities

• Develop and optimize multi-channel engagement strategies across email, SMS, phone, direct mail, push, and digital touchpoints.
• Design coordinated customer journeys that increase lead-to-application and lead-to-fund conversion rates.
• Define channel roles, sequencing, cadence, and triggers based on customer behavior and intent.
• Analyze campaign and journey performance to identify opportunities to improve conversion efficiency.
• Establish KPIs across the funnel (engagement, application completion, lock rates) and drive continuous optimization.
• Translate data insights into clear, actionable channel strategy recommendations.
• Serve as the bridge between marketing, data, and execution teams to ensure strategies are feasible and impactful.
• Partner with data teams to define targeting logic, data requirements, and measurement frameworks.
• Collaborate with business stakeholders to align goals, priorities, and success metrics.
• Identify and advocate for data needed to support segmentation, personalization, and trigger-based marketing.
• Ensure proper tracking, attribution, and reporting is in place across channels and journeys.
• Support test-and-learn frameworks, including A/B testing and incrementality measurement.

Qualifications And Education Requirements

Qualifications and Education Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field (or equivalent experience).
• 5-7 years in marketing, marketing operations, or performance marketing roles.

Skills, Abilities, And Knowledge

Skills, Abilities, And Knowledge

• Proven experience managing multi-channel campaigns and customer journeys.
• Strong analytical skills with the ability to interpret data and translate into strategy.
• Experience working with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud).
• Ability to collaborate across marketing, analytics, and technology teams.
• Experience in financial services or regulated industries preferred.
• Excellent communication, stakeholder management, and attention to detail.
• Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel).
• Strong written and verbal communication skills.
• Ability to collaborate effectively across teams and respond quickly to shifting priorities.