Marketing Channel Execution Manager

About the role

This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations working under guided supervision when needed. Key responsibilities include interacting with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements.

Responsibilities

• Interact with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements.
• Translate business needs into technical requirements for supported platforms, working independently with direction.
• Support the delivery of marketing campaigns in the Offers Management/Insights Engine platforms across all products in associate & digital channels.
• End-to-end process to launch new offers and change existing offer design, capturing requirements, drive execution timeline, write & execute test scripts, UAT and production validation.
• Support channel integration and expansion initiatives.
• Develop implementation plans for targeted offers and referrals, consulting with partners across marketing, including strategy, creative, product and channel.
• Translate the intended customer and associate experience into technical requirements for offer display and is a SME for integration and functionality across delivery platforms, real-time rules, file delivery, front-end and back-end applications.
• Manage strict execution timelines and SLAs for implementation plans, test script preparation, test data requests, to ensure on-time and error-free deployment.
• Perform user acceptance testing and production certification and ongoing monitoring of a production environment to reduce the risk of defects.

Requirements

• 5 to 7 years in roles related to project and initiative delivery.
• Experience writing and/or capturing business and system requirements.
• Demonstrated ability to develop strong relationships and drive vertical/horizontal collaboration.
• Strong written/verbal communication skills, including development of persuasive executive level presentations and simplifying complex concepts for broad consumption.
• Skilled with MS Office (PowerPoint, Excel, Word).
• Demonstrated ability to identify, analyze and solve problems.
• Detail oriented and execution focused.
• Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast paced environment.
• Ability to navigate the organization to accomplish goals.
• Strong relationship management skills and the ability to coordinate and drive execution against priorities.
• Ability to operate in the gray space.

Qualifications

• Previous experience in a highly matrixed financial institution.
• Six Sigma, Project Management, or Agile experience.
• Experience with Lead Generation in a Marketing organization.
• Excellent quantitative and qualitative analytical skills.

Skills

• Attention to Detail.
• Collaboration.
• Problem Solving.
• Recording/Organizing Information.
• Solution Delivery Process.
• Active Listening.
• Data Collection and Entry.
• Oral Communications.
• Technical Documentation.
• Technical Strategy Development.
• Analytical Thinking.
• Data Quality Management.
• Decision Making.
• Project Management.
• Written Communications.

Benefits

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.