Marketing Capability Analyst (Hybrid: Madison, WI or Waverly, IA)

Job Purpose

This position solves complex problems and identifies innovative solutions, interprets business issues, and implements best practices. This position supports optimizing existing capabilities in marketing while identifying and implementing new capabilities to generate strong future growth. Additionally, this role will be a key player in executing the future state vision of marketing capabilities for B2B and B2C.

Job Responsibilities

• Recommends and leads the implementation of system enhancements, facilitates change management, leads educational and/or mentoring sessions regarding process or system design changes.
• Establishes measurement plans for changes including the associated metrics to assess success, communicate results, and drive the changes to effectively increase performance.
• Led projects to bring new growth capabilities to marketing.
• Acts as an initiative owner of initiatives from business planning through to execution.
• Implements a project governance structure.
• Creates and utilizes a communication plan to keep stakeholders aligned.
• Leads cross-functional teams to deliver intended results and develops close working relationships with cross-functional partners.
• Provides subject matter expertise on project and change management efforts.
• Provides input and requirements and creates other necessary documentation.
• Brings innovative opportunities to marketing based on new emerging technologies.
• Stays up to date on emerging trends in the marketing technology industry.

Job Requirements

• Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or equivalent work experience.
• 6+ years of experience in IT, Business Process Management, Business Continuous Improvement, or related field.
• This experience should include successful implementation of processes or continuous improvement initiatives to include application of project management methodology.
• Deep knowledge of marketing technologies for both B2B and B2C marketing.
• Knowledge of call center sales processes or similar customer interaction channels preferred.
• Demonstrated strong leadership skills in driving and successfully delivering initiatives and engagement with stakeholders.
• Experience in making recommendations and decisions based on quantitative analysis.
• Proven success in collaborating and influencing multiple functions and groups to achieve desired sales/financial goals.
• Strong business acumen and analytic skills with an understanding of insurance financials.
• Demonstrated excellent communication skills, both written and verbal.
• Prioritizes strong time management, planning and problem-solving skills.
• Able to travel - not to exceed 10% of the time.
• Preferred: Possess and maintain Life & Health Insurance Licenses (or obtain within 90 days from start date).

Compensation

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status. Base Salary Range $83,100.00 - $124,700.00

Benefits

In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few.

Accommodation Request

If you need application or interview process accommodations, please contact the accessibility department.