Marketing & Campaign Operations Specialist

About the role

Shift delivers AI agents that transform insurers' most critical work. We are seeking a Marketing & Campaign Operations Specialist to join our team.

Responsibilities

• Marketing Campaign Optimizations (40%)
• Support field marketing in strategizing, creating, and reporting on all types of digital campaigns (email, display, search, and organic channels).
• Work with brand and project management to templatize as much of the campaign planning process as possible.
• Regularly report on campaign performance, implement testing scenarios as needed, document winning strategies, suggest opportunities for improvement, and share results with broader GTM stakeholders.
• Build robust campaign workflows and automations that allow for best-in-class digital experiences, personalizations, and insights.
• Marketing Operations & Infrastructure (30%)
• Audit tool utilization across our marketing stack (including Contrast, Asana, Canva, and more), handling user management, integration upkeep, and new tool recommendations.
• Manage the lifecycle of marketing data flowing between HubSpot and Salesforce, ensuring strict data hygiene, crisp lead-to-account mapping, and seamless handoff processes.
• Research, select, and implement a data orchestration tool of record; ensuring marketing & sales data (contacts, leads, and accounts) are enriched and automated wherever possible.
• Work closely with Sales Operations and Sales Enablement to ensure marketing processes are documented and trained, share tool changes, release notes, and digital best practices with field marketing.
• Budgeting, Reporting, and Analytics (30%)
• Build and own the dashboards that track core marketing metrics (Pipeline, influence, impact, and ROI).
• Act as the primary gatekeeper for the marketing budget. Track monthly media spend (e.g., LinkedIn, Google Ads) and software expenses against our budget.
• Manage the annual planning process.
• Translate raw marketing data into strategic insights for leadership, clearly demonstrating how our data orchestration efforts translate to pipeline impact.

Qualifications

• 3–5+ years of experience in Marketing Operations, RevOps, or Growth Marketing at a B2B SaaS or technology company.
• Deep administrator familiarity with HubSpot and Salesforce, specifically regarding custom object mapping, routing rules, and workflow builders.
• Proven expertise building automated data tables, managing API connections, enrichment waterfalls, and manipulating unstructured data using orchestration tools like Clay or Zapier.
• Highly technical data insights into structured, clear, and relevant stories for non-technical stakeholders or executives.
• Natural partnership with cross-functional teams across different countries, seeking out global strengths to deliver unified outcomes.

Benefits

• Flexible remote and hybrid working options
• Competitive Salary and a variable component tied to personal and company performance
• Multiple Learning and Development opportunities, including Focus Fridays, a half-day each month to focus on learning and personal growth
• Generous PTO and paid holidays
• Mental health benefits
• 2 MAD Days per year (Make A Difference Days for paid volunteering)

Pay

Salary and a variable component tied to personal and company performance.

Schedule

Full-time

Contact

To apply, please visit Shift Technology's careers page.