Marketing Campaign Manager - B2G Progress Federal Solutions
Progress Software · Vienna, VA · 3 wk ago
HybridArt & Creative$118k–$140k/yrFull-time
About the role
We are Progress (Nasdaq: PRGS), a leading provider of software solutions that empower businesses to innovate with AI and data. As a Business to Government Campaign Manager, you'll play a key role in developing and executing integrated marketing plans for federal agencies, defense, and public sector clients.
Responsibilities
- Devise integrated marketing plans targeting federal agencies, defense, and public sector, factoring in customer pain points, procurement cycles, compliance needs, legislative trends, and capture strategy.
- Collaborate with Corporate Communications for branding, awareness, and thought-leadership campaigns.
- Collaborate with sales, product marketing, government affairs, campaign operations, and external agencies or partners to build integrated campaign plans, unify messaging, and maximize reuse of assets across programs.
- Maintain and analyze campaign performance, continuously optimizing tactics, audiences, and channels while reporting pipeline contribution, conversion, and ROI to leadership.
- Meet pipeline and acquisition targets by leveraging account-based marketing, aligned capture/campaign plays, field events, and other demand-generation tactics specifically tailored for federal audiences.
Requirements
- 5+ years of proven experience in federal marketing, public sector campaigns, or business-to-government (B2G) marketing, including ownership of campaign performance metrics.
- A strong understanding of federal procurement, compliance regulations, agency missions, and how to translate them into compliant, effective campaign and field strategies.
- Excellent communication, project management, and data analysis skills, with the ability to manage simultaneous campaigns and field programs end-to-end.
- The ability to develop creative, differentiated campaign concepts, influence cross-functional teams, and thrive in a fast-paced, highly matrixed environment.
Qualifications
- US Citizenship required due to federal group and system access areas.
Skills
- Strong understanding of federal procurement, compliance regulations, agency missions, and how to translate them into compliant, effective campaign and field strategies.
- Excellent communication, project management, and data analysis skills.
- The ability to develop creative, differentiated campaign concepts, influence cross-functional teams, and thrive in a fast-paced, highly matrixed environment.
Benefits
- Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan).
- Tuition reimbursement program.
- Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
- Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
- Flexible paid vacation time, paid day off for your birthday, and company holidays.
- A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
Pay
Base Salary Range: $118,150 - $140,000
Schedule
This is a hybrid role working between your home office and our Vienna VA office.