Marketing Campaign Manager – B2B SaaS High Growth

Key Responsibilities

• Develop and execute targeted customer marketing programs that drive awareness and demand for the unified platform for cross-sell and upsell opportunities.
• Collaborate with sales and product marketing to create campaigns that promote additional products and capabilities.
• Support account-based initiatives focused on expanding strategic customers.
• Build segmented customer communication strategies including email campaigns and targeted lifecycle programs aimed at driving customer expansion.
• Support customer-focused events in terms of ideation, logistics, promotions, and manage content planning.
• Attend trade shows periodically where TeamDynamix has a large customer presence.
• Create opportunities for customers to connect and share best practices.
• Work with product marketing to support a customer advocacy program including: sourcing reviews and testimonials, securing customer speakers, and identifying opportunities for customer gifting and recognition.
• Identify and nurture champions across the customer base.
• Track engagement and performance across customer programs.
• Report on key metrics including expansion pipeline influence and revenue, advocacy growth, and campaign performance.
• Use insights to continuously optimize customer marketing strategies.
• Versatile marketer capable of supporting cross-functional programs—including events, webinars, social media, email marketing, and direct mail—to help the broader marketing team deliver successful campaigns.
• Experience supporting virtual events, webinars, or user conferences (ZoomWebinar, Webex Events, etc.).
• Familiarity with marketing automation and CRM platforms (Pardot, HubSpot, Marketo, Salesforce, etc.).

Required Qualifications

• 5+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise software.
• Proven experience supporting a high-growth company through customer marketing, event marketing, or demand generation.
• Experience supporting virtual events, webinars, or user conferences (ZoomWebinar, Webex Events, etc.).
• Familiarity with marketing automation and CRM platforms (Pardot, HubSpot, Marketo, Salesforce, etc.).
• Strong collaboration and communication skills; ability to work cross-functionally and command a room when necessary.
• Robust project management and campaign execution skills.
• AI-forward early adopter with strong AI usage skill set and examples.
• Strong copywriting skills with the ability to QA your own work.
• Data-driven mindset with experience measuring marketing impact.
• Deep knowledge of the customer journey and the ability to translate customer needs, challenges, and goals into meaningful marketing programs.
• Willingness to travel up to 20% for conferences, trade shows, and company events.
• Flexible to help support campaigns across Marketing as the need arises; “one team” mentality.

Preferred Experience

• Building a marketing campaign from scratch, from ideation to execution, with consideration to long-term corporate strategies.
• Experience creating messaging or journey mapping for IT, technology, or enterprise software audiences.

Additional Helpful Software Skills

• Asana
• Demandbase
• Sendoso
• Canva
• Outreach
• Sprout Social