Digital Marketing Manager – B2B SaaS

Role: Marketing Manager responsible for demand generation and brand growth for a web-based class management software used by gyms, swim schools, and studios worldwide. Key Responsibilities Plan and execute data-driven digital campaigns across email, web, SEO/SEM, social media, and paid media channels.Attract and nurture youth activity centers through targeted marketing efforts.Own marketing analytics, optimize the marketing funnel, and improve campaign performance.Collaborate closely with Sales, Product, and Customer Success teams to ensure aligned messaging and drive user adoption. Qualifications & Skills Experience in digital marketing, campaign management, and analytics.Strong collaboration skills to work across multiple teams.Ability to develop and implement effective marketing strategies in a SaaS environment.Focus on supporting small business owners with innovative, practical solutions.