Marketing Campaign Analyst

Responsibilities

• Develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns
• Set pre-campaign analytics objectives and develop audiences and targeting
• Design, coordinate, and schedule multi-channel, multi-touch campaigns, and maintain the marketing calendar
• Provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions
• Assist with the adoption of new campaign or customer relationship technologies within our digital experience platform

Qualifications

• Bachelor's degree
• 3 years of experience in marketing campaign management or a related field
• Experience analyzing large data sets that may include structured and unstructured data
• Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.
• Advanced Excel skills
• Intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications, and project management skills
• Prior proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools
• Prior proven ability to use reporting tools to convert data into meaningful analyses and insights
• Prior proven ability to translate between business and technical stakeholders
• Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl
• Experience in the use of next best action, customer lifetime value or churn prediction models

Preferred Qualifications

• Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl
• Experience in the use of next best action, customer lifetime value or churn prediction models

Benefits

Turnberry Solutions offers benefits such as a comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, a utilization bonus, 401(k) with match, flexible time off for salaried employees, parental leave for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements).