Marketing Campaign Analyst

Position Overview

The role involves supporting the development, execution, measurement, and refinement of multi-channel, multi-touch marketing campaigns. The position combines hands-on work with collaboration among marketing specialists, data scientists, and third-party providers, utilizing tools such as SQL, Python, Tableau, and PowerBI. It requires partnering with teams to develop campaign requirements, create targeted segments, analyze key metrics, and identify opportunities for optimization.

Requirements

• Bachelor's degree required; 3+ years of experience in marketing campaign management or related field.
• Experience analyzing large data sets, including structured and unstructured data.
• Proficiency in Tableau and PowerBI, with at least 3 years of Tableau experience and 1 year of PowerBI.
• Strong skills in Excel and data visualization.
• Able to work independently in a remote environment and communicate effectively with cross-functional teams.