Marketing Campaign Analyst

About the role

Reporting to the Director, Multichannel Marketing, this position serves as a principal resource to provide database marketing support to include list development, lead management, list brokering, analysis and reporting.

Responsibilities

• Provides marketing campaign support for list segmentation, lead nurturing, lead management, analysis, and reporting.
• Contributes to the efforts focused on development of an integrated data strategy for optimum database marketing efforts aligned to overall campaign effectiveness.
• Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation (Customer Intelligence Suite).
• Plays an essential role in the efforts of building and maintaining comprehensive campaign reporting, tracking through customized reports and dashboards.
• Provides support for data analysis based projects such as customer segmentation, attrition modeling, customer lifetime value, etc.
• Researches, processes and stages customers and prospects into Siebel sales force automation tool with a high level of accuracy.
• Provides superior customer service to our internal clients and external suppliers.
• Provides project leadership and management in support of marketing support requests.
• Serves as resource to staff and management to provide general direction and structure to implement activities associated with related projects and business initiatives.
• Performs other duties as assigned.

Qualifications & Experience

• Bachelor's degree, preferably in Business, Marketing, Computer Science, or quantitative field
• 3-5 years of experience in an industry, market, technology, or business initiative related to marketing or sales/customer support. Health Insurance industry experience a definite plus.
• Minimum of 3 years' experience working with analytics and data mining in a professional (non-educational) environment.
• Direct or database marketing experience in both a business to business and business to consumer environment
• Knowledge of other database marketing technologies and Email Service providers such as ExactTarget
• SAS Programming experience

Required knowledge

• Client and Litmus
• High-level knowledge of the following SAS applications:
  • SAS Enterprise Guide (Mandatory)
  • SAS Enterprise Miner (Optional)
  • SAS Customer Intelligence Suite (or IBM Unica, Microsoft Dynamics, or similar Marketing CRM solution)

Skills and abilities

• Good negotiation, facilitation, and customer service skills
• Good interpersonal, oral, and written communication skills
• Ability to organize and manage projects
• Ability to relate technical concepts to applications and user needs

Schedule & location

Duration: 6+ months. Location: Newark, NJ (Hybrid) — remote with occasional in-office presence required approximately once every two weeks or once a month.