Marketing & Business Development Manager (Tech, Commercial & Data Privacy, Tax, Employee Benefits)

About the role

The Marketing & Business Development Manager will develop and deliver innovative, high-impact business development and marketing strategies that drive growth, strengthen client relationships, and enhance the firm’s profile across key practice areas, industry sectors, and regions.

Responsibilities

• Manage strategic business development initiatives across assigned practice areas and industry sectors, developing actionable plans that drive revenue and client engagement.
• Manage on-the-ground execution of projects and campaigns from start to finish, leveraging internal support, driving collaboration and innovation.
• Manage complex proposals and pitches, including strategy setting, content development, partner preparation, and post-pitch reviews.
• Develop and implement marketing campaigns and thought leadership programs that enhance the firm’s brand and visibility in key markets.
• Work closely with partners and lawyers to identify client opportunities, support cross-selling, and strengthen key client relationships.
• Collaborate across the department and sector BD teams to support priority client accounts and ensure alignment with firmwide client strategies.
• Oversee directory and award submissions, ensuring positioning reflects strategic priorities and showcases the firm’s strengths.
• Plan and execute events, sponsorships, and conferences, identifying opportunities for networking, client engagement, and measurable ROI.
• Manage budgets and ensure resources are used efficiently to achieve BD and marketing objectives.
• Share best practices across the global MBD team, fostering collaboration and continuous improvement.
• Track and report on business development activity, pipeline, and market trends, competitive intelligence to inform strategy and decision-making.
• Responsible for the line management of junior members of staff as assigned.

Requirements

• Degree educated; a marketing or business qualification preferred.
• At least 5 years’ experience in marketing or business development, ideally within professional services.
• Strategic thinker with strong commercial acumen.
• Excellent written and verbal communication skills and proven ability to present to key stakeholders.
• Highly organized, proactive, and detail-oriented.
• Experience and confidence in managing multiple projects and deadlines simultaneously across multiple stakeholders and jurisdictions.
• Skilled at influencing and collaborating across all levels of an organization and dealing professionally with all internal and external clients on all levels.
• Positive, motivated, and adaptable with a strong sense of ownership.
• Strong understanding of client relationship management and business development best practices.
• Demonstrated proficiency in Microsoft Word, Excel and PowerPoint.