Marketing Business Analyst

About the role

The Marketing & Business Analyst partners with Product and Paid Media teams to unlock insights that drive smarter decisions, stronger performance, and meaningful growth. This position will work with complex data sets, uncover trends, forecast outcomes, and help transform raw information to assist with marketing strategy development.

Responsibilities

• Provide end-to-end analysis and insights; from scoping questions to pulling data, to synthesizing insights and building impactful presentations across topics such as channel performance, patient retention, ROI, and product adoption
• Partner with Data Science, Product, Paid Media, Information Technology, and Marketing leadership to test hypotheses, build business cases, and identify opportunities for growth and optimization
• Develop forecasts, dashboards, and readouts that guide product and paid acquisition for enterprise-wide initiatives
• Create reporting frameworks to streamline requests and deliver consistent, high-quality insights
• Engage with stakeholders across Operations, IT, Accounting, Agency Partners, and Marketing to align on priorities to understand where opportunities may exist
• Monitor and validate data sources, ensuring integrity and consistency
• Flag anomalies, surface risks, and recommend solutions for more reliable decision-making
• Translate technical findings into clear, compelling stories tailored to audiences with varying levels of data fluency
• Build organizational data literacy and best-practices awareness
• Proactively audit and optimize processes

Requirements

• Strong written and oral communication skills
• Ability to connect data insights to financial and marketing outcomes
• Ability to present complex technical details in a clear and concise manner, making it easy for non-technical team members to understand
• Prerequisites for success: Bachelor’s degree in a quantitative field such as Statistics, Math, Engineering, or Computer Science required; Master’s degree preferred
• Ten (10) years of experience in analytics or data-focused positions
• Experience with Product Marketing including Paid Search, Paid Social, Programmatic and Direct Mail performance analysis
• Intermediate knowledge of Snowflake, and Salesforce
• Strong knowledge of SQL, relational databases, and BI tools
• Advanced knowledge of Excel, Google Analytics
• Familiarity with AutoML technologies or advanced analytics platforms

Qualifications

• Bachelor’s degree in a quantitative field such as Statistics, Math, Engineering, or Computer Science required; Master’s degree preferred

Skills

• Strong written and oral communication skills
• Ability to connect data insights to financial and marketing outcomes
• Ability to present complex technical details in a clear and concise manner, making it easy for non-technical team members to understand
• Intermediate knowledge of Snowflake, and Salesforce
• Strong knowledge of SQL, relational databases, and BI tools
• Advanced knowledge of Excel, Google Analytics
• Familiarity with AutoML technologies or advanced analytics platforms

Benefits

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

Pay

Competitive salary

Schedule

Flexible schedule to accommodate the needs of the team and the position