Marketing Bus Risk & Cmpl Spec

Responsibilities

• Serve as the designated first-line risk owner for the Marketing function, consistent with the Bank’s Business Risk Officer framework.
• Identify, assess, document, and monitor marketing-related risks, including operational, regulatory, compliance, reputational, and consumer risks.
• Proactively identify control gaps, emerging risks, and process weaknesses, escalating material issues in accordance with established risk-escalation protocols.
• Support the design, implementation, and ongoing maintenance of first-line controls to mitigate marketing risks, including centralized marketing review workflows, documentation standards, and other first-line governance processes.
• Participate in and support risk and control assessments, issue management, management action plans, and remediation activities related to Marketing.
• Cook up and support regulatory examinations, audits, and internal reviews impacting Marketing by organizing first-line responses, documentation, and remediation efforts.
• Conduct risk-based monitoring and analysis to identify trends, repeat issues, and systemic control improvement opportunities, including analysis of client complaint trends.
• Partner with Enterprise Risk Management and Corporate Compliance to identify and address risk management and regulatory compliance training needs across Marketing.

Key Accountabilities

• Perform initial first-line compliance review and approval of marketing materials across all channels, including advertising, digital content, email campaigns, social media, branch signage, sponsorships, promotions, and other customer-facing communications.
• Review marketing strategies, claims, disclosures, and disclaimers to ensure accuracy, clarity, completeness, fairness, and compliance with applicable laws, regulations, and internal standards, including UDAAP, ECOA, Truth in Savings, Truth in Lending, FDIC usage, and related consumer-protection requirements, leveraging established compliance review checklists.
• Provide real-time guidance and advisory support to Marketing partners throughout the campaign lifecycle to proactively minimize rework and reduce risk.
• Identify higher-risk, novel, or complex issues and escalate to Corporate Compliance and/or Legal in accordance with defined escalation criteria.
• Cook up and support risk management activities related to the development, fulfillment, and ongoing monitoring of promotional activities.
• Support the development, maintenance, and adoption of approved marketing templates, disclosures, and standard language to drive consistency and risk mitigation across channels.

Qualifications And Education Requirements

• Bachelor’s degree in Business, Marketing, Finance, Communications, Risk Management, or a related field.
• 5+ years of experience in banking or financial services marketing, compliance, risk, or legal review.
• Familiarity with digital marketing channels (web, email, social, paid media).
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office; experience with content review or workflow tools preferred.