Marketing Brand Manager

About the role

The Brand Manager role is responsible for brand execution, governance, and activation, ensuring consistent brand application across the organization. This role supports brand activation initiatives that build awareness, enable sales success, drive qualified leads, and contribute to brand integration efforts.

Responsibilities

• Maintain and enforce EPIC’s brand guidelines and architecture to ensure consistent application across all channels and touchpoints.
• Serve as primary steward of the brand, providing guidance and oversight on brand usage across marketing, communications, and business initiatives.
• Manage brand assets and materials in collaboration with the Design team to support campaigns, initiatives, and business needs.
• Support the implementation and day-to-day management of EPIC’s Brand Transition initiative for legacy and newly acquired companies.
• Maintain and optimize brand transition playbooks, processes, and documentation.
• Partner with internal stakeholders to ensure brand migrations are executed smoothly, consistently, and in alignment with overall brand strategy.
• Plan, execute, and optimize brand campaigns that support business objectives and strengthen brand awareness.
• Support brand activation initiatives, ensuring alignment with brand positioning and messaging frameworks.
• Enable lead generation and sales success through brand campaigns and sales enablement materials that equip producers with resources to engage prospects and drive leads.
• Partner closely with marketing, corporate, business stakeholders, and agency teams to execute brand initiatives effectively.
• Use project management tools (e.g., Wrike) to manage workflows, track progress, and ensure visibility.
• Contribute to operational improvements that scale brand efforts into sustainable, “always-on” programs.
• Track and report on brand health and campaign performance, using KPIs, data-driven insights, and market research to support optimization.

Requirements

• Proven experience as a Brand Manager, with hands-on responsibility for brand governance and execution across a complex organization.
• Strong project management skills, with the ability to manage multiple priorities and drive initiatives forward in a fast-paced, lean environment.
• Experience supporting brand transitions, integrations, or rebrands, ideally in M&A or multi-entity environments.
• Strong collaboration and stakeholder management skills, with the ability to partner across marketing, design, and business teams.
• Familiarity with project management and marketing tools (e.g., Wrike, Salesforce, or similar platforms) preferred.
• Experience in insurance or another complex, multi-entity industry is a plus.

Qualifications

• Proven experience as a Brand Manager, with hands-on responsibility for brand governance and execution across a complex organization.
• Strong project management skills, with the ability to manage multiple priorities and drive initiatives forward in a fast-paced, lean environment.
• Experience supporting brand transitions, integrations, or rebrands, ideally in M&A or multi-entity environments.
• Strong collaboration and stakeholder management skills, with the ability to partner across marketing, design, and business teams.
• Familiarity with project management and marketing tools (e.g., Wrike, Salesforce, or similar platforms) preferred.
• Experience in insurance or another complex, multi-entity industry is a plus.

Skills

• Strong project management skills.
• Experience supporting brand transitions, integrations, or rebrands.
• Familiarity with project management and marketing tools.
• Experience in insurance or another complex, multi-entity industry.

Benefits

• Generous Paid Time Off.
• Managed PTO for salaried/exempt employees (personal time off without accruals or caps).
• 22 PTO days starting out for hourly/non-exempt employees.
• 12 company-observed paid holidays.
• 4 early-close days.
• Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave.
• Employee referral bonus program of $1,500 per hired referral.
• Employee recognition programs for demonstrating EPIC’s values plus additional employee recognition awards and trips!
• Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development.
• Unique benefits such as Pet Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support.
• Wellness & employee assistance programs.
• 401(k) matching.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Additional benefits include (but are not limited to):

Pay

The national average salary for this role is $100,000.00-$120,000.00 in base pay and exclusive of any bonuses or benefits. The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data.

Schedule

Hybrid (3 days a week in-office) is preferred in one of the following locations, but open to fully remote for well-qualified candidates. Chicago, IL; NYC; Atlanta, (Sandy Springs) GA; San Ramon, CA