Marketing - Bloggers & Content Writers

The CLASS Consulting Group is a boutique management consulting firm headquartered in the San Francisco Bay Area that provides consulting services to senior management and boards of directors of nonprofit and philanthropic organizations. It also offers community leadership opportunities to professionals.

About the role

This is a volunteering position. All volunteering positions at The CLASS Consulting Group are unpaid.

We are looking for motivated and committed individuals to join our volunteer-driven content marketing team.

Responsibilities

• Generate, research, and pitch ideas for posts.
• Write, edit, publish, and promote content on relevant third-party platforms.
• Promote new posts using advertisements, emails, social media, white papers, and other methods to alert and attract new readers.
• Collaborate with other departments to create innovative content ideas.
• Analyze content marketing metrics and make changes as needed.
• Maximize site traffic by utilizing Search Engine Optimization keywords.
• Invite other bloggers, experts, or notable guests to contribute content to the webpage.
• Monitor responses to posts via the website, social media, or other platforms to better understand the audience.
• Stay current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content.

Requirements

• Bachelor’s degree in English, Communications, Journalism, Marketing, or related field.
• At least 3–5 years of experience writing for a B2B/B2C audience.
• Experience using WordPress, Weebly, and/or Joomla! preferred.
• Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics.

Skills

• Exceptional writing, research, and communication skills.
• Creativity and adaptability.
• Strong understanding of the target audience and industry trends.
• Proficiency with computers, especially content management software, social media platforms, MS Office, and SEO keywords; basic understanding of HTML.
• Ability to sit and type for extended periods.
• Work collaboratively and efficaciously as a team member.

Commitment

• Minimum 1+ year of commitment for the unpaid/pro bono position.
• Attend weekly meetings: 2 in-person and 2 conference calls.
• Minimum 5 hours per week (excluding meeting time).
• Continuous learning.

Benefits

• Leadership development opportunities.
• Networking opportunities.
• Group-based learning.
• Satisfactory volunteering experience.