Marketing Content Writers

About the Role

This is a remote, temporary 24-month assignment for a Marketing Content Writer. The role focuses on creating blog content across a wide range of topics while adhering to brand standards and best practices.

Responsibilities

• Write blog content across a wide range of topics, adhering to outlined best practices, brand voice, and brand standards
• Write all aspects of a post in multiple formats, including: article body copy, interactive in-post infographics, catchy article headlines, and organic social media post copy driving to article
• Utilize provided SEO keywords to research and write content with organic optimization in mind
• Perform third party research and review trends from competitors in digital content space to ensure written articles are relevant to today's marketplace, are cited and are fact-checked
• Conduct interviews with subject matter experts, ghost-write content, and/or bylining their articles
• Ensure compliance with Connections Academy's brand standards and style guide
• Embrace a constructive-feedback culture: Accept and implement feedback in a timely manner and apply feedback forward to future work
• Work collaboratively with internal team's project manager, communicating early and often bandwidth and expectations

Qualifications

• Five (5) to seven (7) years of experience writing and editing digital marketing content, namely for blogs
• Knowledge of and experience with crafting content for SEO, including optimizing writing for SEO/SEM, especially SEO to drive clicks, conversions, and returning users
• Writing for the web that is persuasive, conversational, and that leverages catchy headlines, linking strategies, brevity when needed, and CTAs
• Excellent writing, editing and proofreading skills, including knowledge and adaptability of editorial style guides and tone
• Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs
• Excellent verbal and written communication skills, and ability to handle situations with diplomacy and a professional demeanor at all times
• Ability to consult with internal constituents and draw information from others; produce written materials as required with permissions & legalities
• Understanding of/interest in current and future digital trends across platforms
• Must have SEO marketing knowledge, and know how to write for an SEO marketing blog, meant for specifically for organic traffic (80% of their web traffic)
• Ability to conduct own research, be adaptable to match brand voice, and be flexible
• Experience with Microsoft 365, Word (online version, not just desktop), Sharepoint, etc.
• Must include a portfolio of previous writing work in the past

Preferred Qualifications

• Solid background in SEO and SEM principles and methodologies
• Demonstrated knowledge and familiarity of search engine optimized sites that rank high on major search engines for relevant keywords
• Strong knowledge and understanding of current trends in digital media / social media
• Proactive and self-motivated with the ability to work across functions
• Experience working directly within a similar space (education blogs, not so much a "personal" blog or voice)
• Experience with Project Management tools (currently utilize a platform called Work Zone that is similar to Asana)

Additional Details

• Formal writing samples of previous blog articles, thought leadership and/or SEO-optimization projects must be submitted along with resume
• Individuals with experience writing for Sales is not applicable — this is organic, top of funnel work
• One interview and then manager will provide a writing assessment to those she is interested in moving forward with
• Do not need to be SMEs in anything in particular, but need to be able to conduct their own research, be adaptable to match brand voice, and be flexible