Marketing Content Writer

About the Role

The Marketing Content Writer is responsible for developing, writing, editing, and publishing long-form marketing content—including websites, landing pages, blogs, articles, email campaigns, advertisements, and sales support materials—for our brands and specialty program business. We seek candidates with a journalism or reporting background who can research topics, identify compelling angles, and produce clean, accurate, engaging copy on deadline. While writing is the core focus, this role may also contribute to social media content (copy, light graphics, or scheduling) depending on team needs.

This position collaborates closely with the Digital Marketing and Program Management teams to create clear, accurate, on-brand content that drives traffic, builds engagement, grows audience, and supports lead generation and conversion goals.

Responsibilities

• Content Creation & Copywriting
  • Write, edit, and refresh copy for websites, landing pages, blogs, articles, email campaigns, ad copy, print collateral, partner assets, and related marketing materials.
  • Develop clear, audience-focused messaging that reflects brand standards while supporting awareness, engagement, and conversion goals.
  • Research and translate insurance concepts, product features, and program differentiators into compelling content for external audiences.
  • Interview subject matter experts, clients, and program stakeholders to source accurate, credible details for articles and campaign content.
  • Support content needs for specialty program launches, campaign updates, and ongoing promotional initiatives.
• Social Media Content Creation & Ownership
  • Own the social media content process end-to-end: ideation, copywriting, graphic and video creation, and scheduling/publishing.
  • Write and design social posts across platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, and YouTube Shorts) for multiple brands and specialty program lines.
  • Develop post concepts and reusable templates to keep content fresh, on-brand, and efficient to produce at volume.
  • Create graphics and short-form video/motion content using design and editing tools appropriate to each platform.
  • Schedule and publish content using Agorapulse or native platform tools, maintaining an organized content calendar.
  • Tailor tone, format, and messaging for each platform and target audience rather than repurposing one post across all channels.
  • Create guest/promotional posts for partner organizations to publish on their social media profiles.
• SEO, Trends & Optimization
  • Apply on-page SEO best practices and keyword guidance to improve discoverability and content performance.
  • Stay current on social media trends, platform algorithm changes, formats, and best practices, and proactively bring new ideas to the team.
  • Apply platform-specific best practices (hashtags, captions, posting cadence, accessibility) to improve reach and engagement.
  • Maintain editorial and social content calendars, content priorities, and publication timelines aligned with marketing campaigns.
  • Review, proofread, and refine content for grammar, clarity, tone, accuracy, and brand consistency.
  • Monitor performance indicators such as traffic, engagement, search rankings, follower growth, click-through, and conversion signals, and recommend content updates based on insights.
  • Support A/B testing of post copy, creative, and formats, and campaign variations to continually improve results.
• Collaboration & Content Support
  • Partner with marketers, subject matter experts, designers, and program stakeholders to gather inputs and produce effective content.
  • Support Digital Marketing with copy for nurture journeys, campaign assets, calls to action, product launches, and A/B testing variations.
  • Assist with content for sales enablement, external publications, event materials, and other audience-facing communications as needed.
  • Maintain organized workflows and content calendars across multiple assignments, brands, products, and partners in a fast-paced environment.

Core Competencies

• Ability to analyze and solve problems effectively and efficiently.
• Strong attention to detail in completing tasks and projects accurately.
• Excellent communication skills, both verbal and written, for diverse audiences.
• Ability to complete tasks and projects on time while managing resources and priorities.
• Willingness to collaborate with others and support shared team goals.
• Dedication to understanding and addressing client and stakeholder needs.
• Dependability in attendance, punctuality, and task completion.
• Openness to creative thinking and suggesting new ideas to improve processes.
• Strong organizational skills to prioritize tasks and manage multiple projects.
• Adaptability to changing situations and priorities in a dynamic work environment.

Requirements

• 2–4 years of experience in journalism, reporting, content writing, copywriting, or a related marketing communications role.
• Demonstrated experience creating content for blogs, websites, emails, ads, landing pages, or similar long-form formats.
• Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone and format for different audiences and channels.
• Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field preferred.
• Experience with B2B, service-based, or regulated industries is helpful but not required.
• Experience writing for newspapers, magazines, trade, or industry publications is a plus.
• Familiarity with social media platforms, content formats, or scheduling tools is a plus but not required.
• Property & Casualty license preferred, or willingness to obtain within a designated timeframe with company support.

Systems & Tools

• Experience with website content management systems (CMS) preferred.
• Familiarity with SEO tools, keyword research, and basic web analytics.
• Proficiency with standard productivity and collaboration tools (e.g., Microsoft Office, Google Workspace, project management platforms).
• Experience with social media scheduling platforms (e.g., Agorapulse) or basic design tools (e.g., Canva) is a plus but not required.

Physical Requirements

• Ability to lift twenty-five pounds.
• Frequent use of vision to read documents and computer screens.
• Frequent use of hearing and speech to communicate by phone and in person.
• Repetitive hand movements, including typing and writing.
• Ability to sit, stand, walk, bend, reach, and stretch as needed.
• Occasional travel may be required for client meetings or industry events.