Marketing Automation Specialist

Responsibilities

• Design, build, and manage automated marketing campaigns in HubSpot to support outreach, engagement, and conversion goals.
• Create and refine email journeys, lead nurturing workflows, segmentation rules, and campaign logic to improve audience targeting.
• Maintain the accuracy of marketing automation data, templates, and platform configurations to support reliable execution.
• Partner with marketing and cross-functional stakeholders to turn campaign objectives into scalable automation solutions.
• Track campaign performance through dashboards and reporting, then recommend adjustments based on results and trends.
• Optimize forms, landing pages, and email assets within HubSpot to improve user experience and campaign effectiveness.
• Support platform updates, process improvements, and any related system changes as needed within the scope of marketing operations.
• Hands-on experience using HubSpot for marketing automation, campaign setup, and workflow management.
• Demonstrated ability to build email programs, audience segmentation, and automated nurture paths.
• Knowledge of campaign reporting, performance analysis, and marketing metrics.
• Strong attention to detail when managing data quality, templates, and platform settings.
• Ability to work collaboratively with marketing teams and translate business needs into technical execution.
• Strong organizational and communication skills in a deadline-driven environment.

Qualifications

• Experience using HubSpot for marketing automation, campaign setup, and workflow management.
• Proven ability to build email programs, audience segmentation, and automated nurture paths.
• Knowledge of campaign reporting, performance analysis, and marketing metrics.
• Strong attention to detail when managing data quality, templates, and platform settings.
• Excellent collaboration and communication skills.