Marketing Automation Specialist

About Us

Prometric is a leading provider of technology-enabled testing and assessment solutions to many of the world’s most recognized licensing and certification organizations, academic institutions, and government agencies. We support more than 7 million test takers annually at our testing locations in 180 countries around the world. With over three decades of experience working with clients of all sizes across a multitude of industry sectors, our mission is to design and deliver the highest quality and most innovative testing solutions anytime, anywhere.

Responsibilities

• Campaign Execution & Automation
  • Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce.
  • Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications.
  • Build and maintain campaign logic, triggers, flows, and integrations with Salesforce.
  • Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results.
• Data & Database Management
  • Clean, enhance, and import lead, contact, and account lists from events and vendors.
  • Clean and segment weekly target lists for our SDR team.
  • Execute lead scoring, lifecycle stages, and campaign tracking frameworks.
  • Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy.
  • Document all marketing workflows, standard operating procedures and best practices.
• Reporting & Analytics
  • Build and maintain dashboards to support analysis of campaign performance and KPIs.
• Systems Administration & Integrations
  • Manage day-to-day administration and configuration of Pardot and Braze platforms.
  • Troubleshoot automation issues, deliverability challenges, and campaign failure.
  • Manage Salesforce, Pardot, and Braze integrations to other applications such as ZoomInfo, Zoom, and website forms.
  • Manage profiles and permissions sets for the global marketing teams.
  • Collaborate with technical Salesforce team on integrations and enhancements.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 4+ years of experience in marketing automation, operations or a similar role.
• Experience with Salesforce and at least one automation platform (e.g., Pardot, Braze, or similar).
• Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms.
• Familiarity with basic Salesforce administration.
• Deep understanding of data governance, data hygiene, and CRM best practices.
• Experience managing list imports, enrichment tools, and third-party data providers.
• Strong analytical skills and proficiency in Excel.
• Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail.
• Effective communicator and collaborator, with the ability to work cross-functionally.

Preferred Qualifications

• Salesforce Certified Administrator, Salesforce Certified Account Engagement (Pardot) Specialist, and/or Braze Certified Practitioner or higher.
• US Eastern time zone.