Marketing Automation Manager

About the role

About Our Client:The organization operates in the marketing automation and demand generation space, addressing the challenge of efficiently managing integrated marketing programs to drive pipeline growth. It supports merchants and sales teams by providing scalable automation solutions that enhance lead journey management, data accuracy, and conversion rates.

About the Opportunity:The MARKETING AUTOMATION MANAGER role is responsible for executing and managing marketing automation programs that directly contribute to pipeline creation and year-over-year growth. This position ensures the effective operation of campaigns, lead routing, and data tracking to optimize demand generation efforts. The role is central to translating strategy into measurable, scalable automation workflows, supporting cross-functional teams, and improving overall marketing performance.

Responsibilities

• Build and execute complex, segmented nurture programs and ABM workflows.
• Develop and maintain advanced HubSpot forms and troubleshoot related technical issues.
• Create responsive HubSpot landing pages with personalization and testing.
• Manage multi-branch workflows for lead scoring, lifecycle, routing, and campaign membership.
• Oversee Salesforce campaign tracking integration through HubSpot.
• Build and send transactional customer emails.
• Execute lead routing logic and maintain feedback loops with sales.
• Manage compliance and deliverability across global markets, including GDPR and other regulations.
• Maintain integrations between marketing and sales tools (HubSpot, Salesforce, 6sense, etc.).
• Handle inbound requests for workflow, campaign, email, and automation execution.
• Build and maintain campaign and funnel performance dashboards.
• Analyze campaign results to identify successes and areas for improvement.
• Address automation bottlenecks and coordinate with RevOps on scoring and prioritization.
• Provide expertise on marketing automation best practices and optimization recommendations.

Requirements

• 3-5 years of professional experience with at least 2 years in HubSpot marketing automation.
• Undergraduate degree in Marketing, Business, or related field.
• Practical experience using AI tools to enhance marketing automation productivity.