Marketing Automation Manager

About The Opportunity Job Summary The Marketing Automation Manager leads the Marketing Operations team and serves as the organization’s subject-matter expert in Technolutions Slate for marketing. This hands-on leadership role is suited to a technically savvy, detail-oriented, and resourceful professional who can manage people while directly contributing to the work. The position directs email marketing efforts, supports events across multiple event platforms, integrates Slate with other online marketing tools, and oversees workflows, prospect data, audience segmentation, lead management, reporting, dashboards, and system documentation. Key Responsibilities & Accountabilities Marketing Operations and Process Management Develop, document, and enforce business processes to ensure appropriate setup, reporting, documentation, training, and adherence to governance standardsAnalyze, design, and implement effective workflows that streamline marketing operationsDefine and execute improvements that enhance productivity, efficiency, and scalability for marketing operations usersOnboard new software and processes, connect application programming interfaces (APIs), and store user dataCreate, maintain, and regularly update accurate and comprehensive system and process documentation Day-to-Day Marketing Operations Support Assign work and ensure it is completed accurately and on timeConduct reporting, testing, and analysis to support and improve processes and business workflowsCollaborate with marketing teams to enhance and troubleshoot the lead management process and integrations with marketing automation platformsMonitor, audit, identify, and resolve prospect data accuracy, quality, and integrity issuesSupport bulk data importsOptimize data quality using automated programs that perform regular data hygiene activitiesRecommend audience segmentation and targeting approachesOversee data querying, targeting, and lead scoring Marketing Automation Stakeholder Support Provide marketing automation support for stakeholders in EMSupport digital marketing automation solutions in Slate that provide engagement insights from acquisition through advocacy, measure results, and help stakeholders connect and engage with customersAdvise stakeholders on the technical setup of campaigns and templatesContinuously analyze and identify new ways to build and nurture the prospective student pipeline and support business growthDesign and implement business process models that support the technical execution of automated tacticsApply knowledge of the marketing mix and integrated marketing principles and strategy to campaign and stakeholder supportGuide the creation of reports and dashboards covering lead generation and marketing attribution to support data-informed decision-makingSupport events across multiple event platforms and integrate Slate with other online marketing tools Marketing Operations Team Supervision Lead and manage the Marketing Operations teamProvide coaching and mentorship to Marketing Operations staffConduct performance evaluations and support performance improvement and staff professional developmentPerform other duties as assigned Required Minimum Qualifications Bachelor’s degreeFive years of marketing automation experience using SlateExperience managing a group of contributorsExperience with all aspects of the marketing mix and with integrated marketing principles and strategyExpertise in Slate tools, HTML, CSS, and Liquid markup and conditional logicStrong analytical and critical-thinking skills, including the ability to identify gaps, research solutions, implement plans, and assess performanceConfident and proactive management skills, with exceptional attention to process and detailAbility to effectively manage staff and multiple concurrent projects, including requirements gathering, design, project planning, and project management, in a dynamic, high-pressure environmentProven ability to communicate complex ideas and data clearly to nontechnical audiencesAbility to understand business needs and translate them into technical requirementsStrong teamwork and cross-functional collaboration skillsAdaptability to changing market and organizational needs Position Type Information Technology Additional Information Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law. Compensation Grade/Pay Type 109S Expected Hiring Range $67,855.00 - $95,845.00 With the pay range(s) shown above, the starting salary will depend on several factors, which may include your education, experience, location, knowledge and expertise, and skills as well as a pay comparison to similarly-situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.