Marketing Automation Manager

About the role

The Marketing Automation Manager will oversee lifecycle and demand email marketing programs designed to engage customers, nurture leads, convert pipeline opportunities, and drive ecommerce revenue.

Responsibilities

• Design, build, and optimize always-on lifecycle campaigns (welcome, nurture, re-engagement, win-back).
• Develop audience segmentation and targeting strategies to increase engagement and conversion.
• Create data flows and understand data architecture to leverage in MAP.
• Partner with demand generation and sales teams to develop email campaigns that accelerate ecommerce revenue.
• Build triggered and event-based campaigns (e.g., content downloads, product interest, past purchase).
• Manage Eloqua campaigns end-to-end: audience segmentation, workflow logic, A/B testing, QA, deliverability, and reporting.
• Analyze campaign performance (open, CTR, conversion, pipeline impact, etc.) and provide actionable insights.
• Drive continuous testing on subject lines, personalization, CTAs, and send cadence.
• Work with Brand/Creative to ensure messaging and design align with brand guidelines.
• Partner with Brand teams for product launches and nurture content.
• Collaborate with E-commerce / Digital Marketing to integrate campaigns with paid, web, and social.
• Act as the Eloqua subject-matter expert: maintain data hygiene, and automation workflows.
• Ensure compliance with CAN-SPAM, GDPR, CCPA and other data privacy regulations.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 5–7 years of professional experience in marketing automation or a related digital marketing role.
• Hands-on experience with marketing automation platforms, with a strong preference for HubSpot.

Preferred Qualifications

• Proven B2B marketing experience, ideally in a technology-driven environment.

Physical Job Requirements

• Frequently remains in a stationary position and occasionally moves about the office or worksite to access files, supplies, or attend meetings.
• Frequently uses hands and fingers to operate office equipment such as a keyboard, mouse, telephone, and other standard office tools.
• Must be able to visually assess information on screens, documents, and reports.
• Frequently reads, interprets, and analyzes written and visual information.
• Occasionally lifts or moves items up to [10–15] pounds (e.g., files, laptop, meeting materials).
• Must be able to effectively communicate information and ideas in person, via video conference, and through written communication.
• Works primarily in an office or remote office environment with standard business equipment.
• May require extended periods of screen time.
• May occasionally be required to attend meetings or events outside of normal workspace or business hours.

Reports To

Senior Manager, Growth Marketing

Environment

The work environment is typically an office environment located on-site, within an Infinite location, during regular or extended business hours. The work environment may include the employee’s residence (Work from Home) or a hybrid combination of home and on-site facility.

Accommodation

Candidates for the position should be able to perform essential job duties in described work environment with or without accommodation.

Equal Employment Opportunity

Infinite Electronics is proud to be an Equal Employment Opportunity and Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, marital status, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a diverse workforce and we actively encourage women, minorities, people with disabilities and veterans to apply.