Marketing Automation Manager

Purpose of the Role

Administer Adobe Marketo Engage, build automated campaigns, emails, landing pages, and forms. Use 6Sense data to drive targeting and troubleshoot sync failures at the root cause.

Key Responsibilities

• Administer and govern Adobe Marketo Engage instance standards.
• Build automated campaigns while maintaining governance and compliance.
• Manage segments in 6Sense using behavioral and intent data.
• Troubleshoot CRM-side issues affecting marketing platform performance.
• Ensure compliance with anti-SPAM, CASL, and GDPR regulations.

Experience & Skills

• 5 years of experience in Marketo Engage.
• Hands-on experience with 6Sense or similar predictive tools.
• Working knowledge of Salesforce CRM and API dependencies.
• Proficiency in HTML/CSS and CMS platforms like WordPress.
• Strong analytical thinking and proactive problem-solving abilities.