Marketing Associate

Responsibilities

• Determine and manage traffic goals and conversions on Google campaigns to drive quality traffic to ZRS properties.
• Develop and implement strategies that optimize campaigns allowing a property to reach their budgeted occupancy goal.
• Utilize Google AdWords certification to strategically develop competitive tracking insights based on property and regional marketing analysis.
• Direct digital campaigns prior to, during, and post takeover of new acquisitions.
• Build out of Google AdWords campaign structure, implementation of created campaigns, as well as ongoing management.
• Determine media buying for any new takeover or new development’s online strategy.
• Develop action plans for ZRS managed communities and make recommendations based on paid search performance metrics to meet business operations goals.
• Be available for extended out-of-town travel for client meetings, property rollouts, internal meetings, educational conferences, etc.
• Perform all other duties assigned by the supervisor and/or VP of Marketing.

Qualifications

• A college degree preferred.
• An Active Certification from Google preferred.
• Certifications must be up-to-date, renewed, and maintained.

Skills, Knowledge And Abilities

• Possess exceptional computer skills - intermediate knowledge of Microsoft Excel, Word, Adobe and Power Point.
• Possess excellent communication and leadership skills.
• Possess excellent time management skills – i.e. ability to prioritize, manage time effectively and handle multiple projects and tasks.
• Possess good organization skills as well as being detail-oriented.
• Knowledge of business practices and principles.
• Ability to use and apply common sense and use good judgment.
• Ability to work cooperatively and in a teamwork environment.
• Ability to handle multiple projects and tasks and cope with stress in a composed manner.
• Ability to respect and maintain confidentiality.

Benefits

• Health, dental, vision and life insurance.
• Housing discounts.
• Vacation.
• Paid holidays.
• Exceptional 401k plan with employer match.

Pay

Competitive pay.