Marketing Associate

Overview

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Job Summary

The Marketing Associate oversees the creation and production of marketing, advertising, and sales promotional and public relations materials. Supports highly visible projects, including national/international tradeshows, worldwide website and corporate branding initiatives, and internal communications. Primary contact for multiple external communications agencies and the media. Requires independent initiative.

Responsibilities

• Participates in a range of project management assignments to support the Manager
• Develops and update timelines and status reports for all projects
• Writes drafts of internal and external communications
• Oversees the development, edits manuscripts and layouts for sales promotional materials within the specifications and timelines required for all business lines
• Develops strategies to optimize digital communications and platforms, including analytics
• Supports national tradeshow and event programs
• Works with outside agencies for communication material and services
• Aids in strategic development, production positioning and corporate messaging
• Prepares basic creative promotional material for selected programs
• Administers the processing of invoices and maintain budget updates
• Manages specific projects, as needed
• Performs other duties and responsibilities as assigned

Qualifications

• Education: Bachelor's degree in marketing, business communications or a related discipline
• Experience: Minimum of 3 years of experience in business, communications and marketing
• Strong familiarity with digital marketing principles and best practices
• Experience using CRM, marketing automation, sales enablement tools, management/measurement tools to manage leads, track campaign performance, and personalize customer experiences
• Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement
• Skills & Capabilities: Strong Verbal and written communication skills, Strong organizational skills, Requires independent initiatives, Strong project management skills, including ability to multi-task, and manage multiple projects with competing levels of priority, Leadership exposure and rigorous deadlines, Results driven, with a proactive approach to problem solving and innovation, Knowledge of field staff sales operations and an understanding of the healthcare and medical device landscape is highly desirable, Strong writing and communication skills, Analytical skills for data analysis and reporting, Ability to work independently and as part of a team