Marketing Associate

About the role

The PowerPusher Marketing Associate is a highly detail‑oriented B2B marketing generalist responsible for supporting marketing initiatives within the industrial moving equipment space. This role supports brand growth, product awareness, and revenue generation through a combination of strategic execution and hands‑on marketing activities. Trade shows and industry events are a core channel for the business, and this role plays a lead operational role in planning and executing the annual trade show calendar. The ideal candidate brings strong technical acumen, a high degree of accuracy, and the ability to translate complex product capabilities into clear, compelling messaging for dealers, partners, and end‑users.

Key Responsibilities

• Develop, manage, and execute integrated marketing initiatives including content creation, digital campaigns, social media, product marketing, and dealer communications.
• Own end‑to‑end trade show and industry event execution across the annual calendar, including booth logistics, shipping, vendor coordination, on‑site setup, and staff scheduling.
• Coordinate pre‑show and at‑show marketing activities, including digital display advertising, email invitations, lead capture setup, giveaways, and booth collateral preparation.
• Manage post‑show lead processing, CRM import, sales handoff, and event ROI reporting to evaluate performance and inform future show selection.
• Create high‑quality, technically accurate content such as blogs, case studies, product sheets, videos, email campaigns, and sales collateral that clearly communicate the value of industrial moving equipment solutions.
• Plan, launch, and optimize paid and organic marketing campaigns (search, social, email), continuously improving performance through data‑driven insights.
• Manage and grow social media presence, including content planning, publishing, and engagement tracking aligned with B2B audiences.
• Design and produce marketing collateral including brochures, presentations, technical documentation, and dealer‑facing materials.
• Support product marketing efforts including positioning, messaging, competitive differentiation, and go‑to‑market strategy for new and existing products.
• Support new product launch activities, ensuring alignment across marketing, sales, and dealer channels.
• Conduct market, customer, and competitor research to inform strategy and identify growth opportunities within industrial and B2B segments.
• Manage and update website content, ensuring accuracy, SEO optimization, and a strong user experience; collaborate with developers or utilize CMS tools as needed.
• Develop dealer enablement tools, training resources, and communications to support partner success and sales alignment.
• Monitor, analyze, and report on marketing performance using analytics tools, providing actionable recommendations for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 3‑5 years of experience in B2B marketing, preferably within industrial equipment, manufacturing, or technical product environments.
• Demonstrated ability to manage multiple marketing functions in a generalist role.
• Strong technical aptitude with the ability to understand and accurately communicate complex product details.
• Proven experience in digital marketing, campaign execution, and content development.
• Experience with website/CMS platforms, CRM (Salesforce preferred), and marketing automation (Pardot/MCAE or similar).
• Proficiency in marketing analytics tools and performance measurement.
• Excellent written and verbal communication skills with strong attention to detail and accuracy.
• Strong organizational, project management, and multitasking abilities.

Preferred Skills

• Experience marketing industrial moving equipment or similar material handling solutions.
• 2+ years of trade show or B2B event coordination experience.
• Familiarity with dealer or distributor networks in a B2B environment.
• Basic graphic design or video editing capabilities.
• Knowledge of SEO/SEM best practices.
• Experience supporting technical sales teams.

What Success Looks Like

• Consistently accurate, high‑quality marketing content that effectively communicates technical product value.
• Successful execution of integrated B2B marketing campaigns and product launches.
• Increased engagement and lead generation across digital and dealer channels.
• Strong alignment with sales and dealer partners, resulting in improved enablement and revenue support.
• Measurable improvements driven by data‑informed marketing decisions.

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Work Location: Hybrid in Shakopee, MN 55379