Marketing Associate

About the role

The Marketing Associate will support Novir's growth strategy by generating and nurturing qualified leads, maintaining accurate marketing and prospect data, and planning and coordinating trade shows and industry events. This person will work closely with Marketing, Sales, and Customer Success, to identify prospective customers, develop meaningful engagement throughout the buyer journey, and ensure Novir is represented professionally and consistently at industry events. The ideal candidate is a get-it-done marketer who can manage multiple priorities, pay close attention to details, and take ownership of projects from planning through execution.

Responsibilities

• Lead Generation & Prospecting
  • Support the development and execution of lead-generation campaigns across email, digital, social, events, and other channels
  • Research target markets, organizations, and prospective customers to identify new business opportunities
  • Build and maintain prospect lists and ensure contact and company information is accurate and up to date
  • Support outbound prospecting initiatives
• Lead Nurturing & Marketing Automation
  • Develop and execute lead-nurturing campaigns that move prospects through the customer journey
  • Create and coordinate email communications, follow-up campaigns, and other touchpoints designed to keep Novir top of