Marketing Associate

IXL Learning, creator of one of the most widely used personalized learning platforms in the world, is seeking a full-time Marketing Associate to join our fun and growing team in San Mateo, CA.

About the role

In this role, you’ll play an essential part in the marketing of our flagship product, IXL. You’ll write content that engages our key audiences—educators, parents, and students—and gets them excited about our latest features. You’ll work on impactful product launches, craft compelling messaging, and execute marketing campaigns that make a meaningful impact on education. This position is ideal for someone who wants to leverage their writing skills, strengthen their strategic thinking, and learn from an experienced marketing team that is invested in supporting growth and development.

Responsibilities

• Write and develop marketing content, including but not limited to: messaging documents, emails, web copy, print collateral, blog posts, case studies, and more
• Develop and drive campaigns to increase awareness and use of the product’s features
• Collaborate across the marketing team to devise creative ways to reach potential customers and to deepen our engagement with existing users
• Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish

Requirements

• BA/BS degree and 2-4 years of solid marketing experience in a professional environment
• Exceptional written communication skills: you know how to make every word count and can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email, to developing a lighthearted blog post
• Excellent interpersonal skills: you’re a team player and can work effectively with people at all levels
• Self-starter with strong organizational skills: detail-oriented, resourceful, able to manage projects from start to finish, and juggle multiple deadlines
• Knowledge of, or an interest in, education/edtech and the ability to learn about the industry quickly
• Experience with Google Docs, Sheets, and Slides

Pay

The base salary range for this full-time position is $71,000 to $80,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

About IXL Learning

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products:

• 1 in 4 students in the United States uses IXL.com
• Rosetta Stone provides an immersive learning experience for 25 languages
• Wyzant is the nation's largest community of tutors, covering 300+ subjects
• Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators. We foster a unique culture that values collaboration, the open exchange of ideas, and treating one another with kindness and respect. We approach our work with passion, tenacity, and authenticity, and find immense satisfaction in developing products that impact the lives of millions.