Marketing Associate

About the role

The Industry Sr. Associate assists in the execution of tactical marketing deliverables (market penetration, segmentation, and effective EVE tools and launch packages) and assists with platform/product definition for Avient’s products and positioning with minimal training and oversight required based on prior 1-3 years of relevant experience.

Responsibilities

• Deliver profitable growth through gross margin targets as a percentage of sales, gross margin percentage expansion, vitality index growth, and vitality GM targets.
• Engage customers and the business using key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, and effective product launch kits.
• Track and measure key market trends, competitive position, and delivery on specialization strategy.
• Identify new ideas and opportunities for growth.
• Generate effective sales campaigns, advertising programs, and technical literature.
• Monitor gross margins and profitability against control standards.
• Implement the industry’s overall marketing goals and monitor business results.
• Assist with technical literature, advertising campaigns, definitions, specifications, and performance standards.
• Develop and coordinate product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
• Assist with new market development for current or prospective programs or penetration of existing markets.
• Conduct market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability.
• Monitor results and formulate short and long-term marketing strategies.
• Ensure customers and Avient sales personnel receive continuous technical support, including up-to-date product application technology, training, and problem-solving.
• Develop contacts with major customers and suppliers.
• Conduct sales calls to maintain customer contact, promote sales efforts, evaluate market trends, and develop business at target accounts.
• Provide direction and training in Business Unit/Company/Corporate-wide marketing training programs.
• Work closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations.
• Attend various trade/organization functions to develop business contacts and gather market information.
• Support and commit to Avient's LSS improvement process, ensuring error-free work.
• Coordinate, support, and participate in the POL process and the situational analysis system.
• Assist in creating value propositions for the industry, focusing on the customer and ensuring product quality and consistency.
• Communicate marketing activities to the regional sales team, customer service, global partners, and manufacturing to ensure a smooth transition of strategy to action.
• Hold conversations with R&D and partners to set direction for Avient, using customer and market trends, feedback, and opportunities to create technology focus.
• Own key linkage between customer, business, and technology.
• Assist the Sr. Industry Specialist with the development and planning of the industry approach, modeling, and marketing communication(s).
• Drive measurement and tracking activities including market size, market share, and ROI.

About Us

Avient Corporation is an innovator of materials solutions that help customers succeed while enabling a sustainable world. Our team of 9,000 professionals worldwide drives innovation through passion, creativity, and diverse expertise. Whether in finance, technology, operations, HR, or materials development, you’ll find your place at Avient. We believe all employees are leaders, and the six key behaviors—playing to win, acting customer-centric, driving innovation and profitable growth, collaborating seamlessly, and motivating and inspiring others—are essential to achieving our strategic goals and meeting customer needs.