Marketing Associate

About the role

The Marketing Associate plays a pivotal role in providing strategic marketing support and insight to a portfolio of properties, serving both the operational leadership team and valued clients.

Responsibilities

• Works closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of assigned portfolio.
• Leverages centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
• Analyzes ongoing leasing and marketing performance, prepares and provides performance data reporting to operational leadership and clients.
• Recommends and oversees the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
• Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
• Provides leasing and marketing training and best practices to onsite teams.
• Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
• Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.

Requirements

• Works closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of assigned portfolio.
• Leverages centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
• Analyzes ongoing leasing and marketing performance, prepares and provides performance data reporting to operational leadership and clients.
• Recommends and oversees the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
• Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
• Provides leasing and marketing training and best practices to onsite teams.
• Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
• Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in marketing support or a similar role.
• Strong written and verbal communication skills.
• Familiarity with online digital marketing platforms.
• Excellent organizational skills with the ability to multitask and prioritize effectively.
• Creative mindset with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Able to work independently as well as collaboratively in a team environment.
• 1-3 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.
• Experience in Real Estate Property Management.
• Experience with Property Management Software – Yardi, Onesite, Entrata.
• Experience with industry-related CRMs – Rent Dynamics, Knock.

Skills

• Strong written and verbal communication skills.
• Familiarity with online digital marketing platforms.
• Excellent organizational skills with the ability to multitask and prioritize effectively.
• Creative mindset with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Able to work independently as well as collaboratively in a team environment.
• Experience in Real Estate Property Management.
• Experience with Property Management Software – Yardi, Onesite, Entrata.
• Experience with industry-related CRMs – Rent Dynamics, Knock.

Benefits

• Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals.
• Opportunities for professional growth and development.
• Dynamic and supportive workplace culture.
• Competitive compensation package.
• Flexible work schedule.
• Professional development programs.

Pay

$X per hour or $Y per year, depending on experience and qualifications.

Schedule

Full-time position with flexible hours to accommodate the needs of the community and the client base.