Marketing Associate

Key Responsibilities

• Support app marketing and user acquisition initiatives
• Aid with App Store Optimization (ASO) and competitor tracking
• Create and manage campaigns across platforms like Google Ads and Facebook/Meta Ads
• Maintain campaign performance and propose optimization suggestions
• Conduct A/B testing for creatives, messaging, and campaign strategies
• Track performance using tools such as Google Analytics, Firebase, and Google Play Console
• Prepare regular reports on campaign performance and key metrics
• Collaborate with design and cross-functional teams on marketing execution

Requirements

• At least 1 year of experience in marketing, particularly in app or performance marketing
• Good grasp of ASO, paid marketing, and campaign analytics
• Familiarity with Google Ads, Meta Ads, and proficiency in Excel/Google Sheets
• Strong analytical and communication skills
• Experience with Google Analytics, Firebase, and Google Play Console is advantageous
• A bachelor’s degree or certification in Marketing, Business, or a related field is preferred, though not required