Marketing Associate
A1Apps · United States · 4 mo ago
RemoteRemoteMarketingFull-time
Key Responsibilities
- Support app marketing and user acquisition initiatives
- Aid with App Store Optimization (ASO) and competitor tracking
- Create and manage campaigns across platforms like Google Ads and Facebook/Meta Ads
- Maintain campaign performance and propose optimization suggestions
- Conduct A/B testing for creatives, messaging, and campaign strategies
- Track performance using tools such as Google Analytics, Firebase, and Google Play Console
- Prepare regular reports on campaign performance and key metrics
- Collaborate with design and cross-functional teams on marketing execution
Requirements
- At least 1 year of experience in marketing, particularly in app or performance marketing
- Good grasp of ASO, paid marketing, and campaign analytics
- Familiarity with Google Ads, Meta Ads, and proficiency in Excel/Google Sheets
- Strong analytical and communication skills
- Experience with Google Analytics, Firebase, and Google Play Console is advantageous
- A bachelor’s degree or certification in Marketing, Business, or a related field is preferred, though not required