Marketing Assistant - University of South Carolina

About the role

The Marketing Assistant will develop and communicate messaging (digital and print) to support eveprogramming, execution and additional needs to drive base business growth in the Collegiate Hospitality account. They will drive social media, marketing and communication strategies, by becoming a presence on the campus, developing dining program awareness and loyalty through multiple mediums and student engagement.

Responsibilities

• Serve as the Community Manager to develop and implement the social media content for all ca locations, health and wellness and sustainability.
• Coordinate with the campus marketing team to effectivemedia and PR techniques. Target audiences include students, faculty, staff and the local community.
• Manage social media and public relations campaigns and day-to-day activities. Duties include online advocacy and promotion, writing editorial content for various communication platforms, community outreach efforts, promotions, building local publication relationships, etc.
• Work with Marketing Manager to update the dining website including menu correctness, video written content. Ensure everything is accurate and on point with our program through regular audits.
• Work with subject matter experts on a variety of topics and translate that information into captivating concrete storytelling, enhancing brand awareness and engagement.
• Assist managers with the planning of special events. Responsible for setup and breakdown. Ensure marketing collateral is posted with ample time prior to event start. Responsible for the complete creation, accuracy and delivery of print and digital collateral. Tnot limited to: meal plan brochures, orientation collateral, meal plan 101 documents, cashier event signage, retail promotions, meal plan promotions, hours of operation needs, health and sustainability information, monthly event calendars, location and concession signage, emergency and client facing communication pieces.
• This position may manage peer-to-peer or student interns. If applicable, it will manage team members. Ensure implementation and accuracy of suggested marketing collateral.

Qualifications

• Technical Knowledge and Key Attributes: This role will establish strong relationships across departments and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities. Successful Marketing Assistants should have strong organizational and collaborative skills with a high attention to detail and the ability to juggle multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive image.
• Bachelor's Degree in journalism, advertising, communications or marketing. Public relations, Marketing, Sales, Community Management experience, a plus.
• Exceptional knowledge and skills of all social media. Team player, with the confidence to take the lead and guide other departments when necessary.
• Must be able to effectively communicate and understand education.

About Aramark

Aramark is committed to doing great things for each other, our partners, our communities, and our planet. We strive to provide a career that develops your talents, fuels your passions, and empowers your professional growth. Learn more about working here at www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.