Marketing Assistant/Specialist - Marketing Assistant/Specialist II

Responsibilities

• Grow the email channel to support device unit attainment goals.
• Drive the creation and implementation of new automated email programs.
• Build email campaigns and executing traffic-driving efforts to support sales of devices.
• Develop robust A/B and MVT testing programs to optimize for sales and unit sell through.
• Reporting on progress against goals and relevant email metrics to senior management.
• Assist in the development of the vision and strategy for the email/CRM roadmap.
• Creative asset production (in partnership with a dedicated design team)
• Edit (XML, HTML) and publish content to site via CMS

Qualifications

• 3 years of experience designing and executing digital marketing campaigns, including email, on-device/mobile, and/or display
• Writing customer-facing copy that is on-brand, relevant, and tailored to the online customer
• Proficiency with Content Management Systems and ability to edit basic HTML and XML
• 1 year experience using SQL and similar queries to analyze data. Must be comfortable with Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities

Preferred Qualifications

• Experience managing large scale email marketing programs
• Experience with A/B or multivariate testing
• Experience with customer segmentation, profiling, and targeting
• Proficiency with analytics tools and web traffic reporting

This position requires a BA/BS degree.

Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.