Marketing Assistant (Part-time)

About the Role

Tailwind Group is a top twenty owner and manager of off-campus student housing. The Marketing Assistant is primarily responsible for enhancing our online presence and promoting our property through engaging photo and video content on all social media platforms. Additionally, they will play a key role in outreach marketing efforts to attract new residents and promote the property within the local community. A successful Marketing Assistant will provide engaging and relevant social media content, assist with the creation and execution of the site's monthly marketing calendar, contribute to the organization and promotion of resident events, and understand this role is critical to the property's overall reputation and success.

The Property

Altitude Columbus is a midrise-style student housing community in Columbus, Ohio, designed to serve students attending Ohio State University. The 166 unit, 534 bed community offers studio, 2, 3, and 4-bedroom units with amenities that include a swimming pool with hot tub, fitness center, game lounge, and much more. Altitude provides team members with opportunities to develop and grow their careers while delivering an unmatched living experience for our residents.

Responsibilities

• Produce high-quality photo and video content to be used for social media marketing and promotional materials.
• Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
• Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community.
• Collaborate with the Leasing Manager to provide marketing support for the property's leasing and resident retention efforts.
• Develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
• Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
• Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
• Take ownership of the property's image and ensure that all marketing materials accurately represent its unique features and amenities.
• Stay updated on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
• Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.
• Participate in a monthly marketing meeting with the Digital Marketing Specialist.
• Assist with new leasing efforts and other office operations as directed by management.

Qualifications

• High school diploma or equivalent.
• Working towards a degree in Marketing, Communications, or related field is preferred.

Skills

• Proficiency in using social media platforms such as Instagram, Facebook, and TikTok.
• Experience with editing apps such as CapCut, Canva, and Adobe Lightroom is strongly preferred.
• Possess strong photography and videography and editing skills.

Pay & Schedule

• This is a part-time position working a variable schedule. Candidates must be able to work 15-20 hours per week, on average.
• Rotating nights and weekends are required and may vary based on property needs.
• Must be available to work a minimum of 12 hours a week between 8:00am – 7:00pm Monday through Friday with occasional nights and weekends.
• The compensation range for this position is $15.00 per hour plus bonus potential.

As a part of your application, please submit a portfolio and/or examples of your creative and social media experience to marketing@thetailwindgroup.com. Applications submitted without work examples will not be considered.