Marketing Assistant
Location: Cleveland, Ohio | Position Type: Full-Time, Entry Level | Work Schedule: Hybrid
About the Role
The Marketing Assistant supports the firm's marketing and business development efforts across a variety of functions, including social media, event coordination, content development, and administrative support for the summer associate program. This is an entry-level generalist position at an AmLaw 200 firm, ideal for a proactive, detail-oriented professional. The role offers broad exposure to the full range of marketing and business development activities as the firm continues to grow.
Responsibilities
- Social Media & Digital Marketing
- Schedule and publish content across the firm's social media platforms, with a focus on LinkedIn
- Create monthly reports showing social media activity and interactions with posts
- Distribute branded email communications, including press releases and client alerts, and disseminate collateral materials to all offices
- Help maintain client lists by creating and updating contact lists using ERM software in conjunction with current CRM
- Manage the Marketing projects calendar
- Assist in the development of graphics for email and social banners, invitations, and other digital assets
- Maintain the stock image library; updating it regularly with new images for website use
- Manage the marketing content on the SharePoint intranet site to ensure it remains current
- Proactively manage social media and news items to promote the firm's culture and capabilities across all offices and practice groups
- Assist in the creation of ads and other design pieces
- Event Coordination
- Assist with planning, organizing, and executing client events, sponsorships, seminars, webinars, conferences, and other logistics
- Prepare event materials, including name badges, signage, attendee lists, registration packets, and promotional items
- Attend events as needed to assist with setup, registration, guest management, and post-event follow-up activities
- Manage promotional items used for client events; track closet inventory; coordinate new items with Event Coordinator
- Business Development Support
- Assist with the preparation of attorney PowerPoint presentations
- Compile business intelligence research in coordination with the firm’s Librarian for client and prospect meetings, pitches, and other initiatives
- Maintain and update matters and experience in the firm’s pitch and proposal platform
- Summer Associate Program
- Provide administrative support for the summer associate program, including scheduling candidate interviews, social outings, trainings, and orientation
- Post summer associate positions to relevant law school job boards for Cleveland and St. Louis offices
- Assist with communications to summer associates and internal participants
- Help maintain program materials
- General
- Monitor shared inboxes and respond proactively to inquiries
- Provide general support for the marketing team as the firm continues to grow
- Other duties as assigned
Qualifications
- Bachelor's degree in marketing, communications, or a related field
- 0–2 years of experience in marketing or business development, preferably at a law firm or other professional services firm; internship experience will be considered
- Proactive, self-starter with strong interpersonal skills
- Highly organized and detail-oriented
- Ability to manage multiple projects and tasks in a fast-paced environment
- Proficiency in Microsoft Office, including Word, PowerPoint, and Excel
- Proficiency with social media platforms, particularly LinkedIn
Preferred Experience
- Design tools such as Canva and Adobe Creative Suite
- Website content management systems (CMS)
- Event coordination
- CRM/ERM systems (HubSpot, SigParser, or similar)
Competencies for Success
- Service orientation and responsiveness to attorneys and colleagues
- Sound professional judgment and ability to maintain confidentiality
- Comfortable operating as a generalist across several specialties
- Initiative in identifying and improving recurring administrative processes
- Collaborative disposition within a small, high-volume department
- Ability to learn new technologies and adapt to changing business needs
Pay
The target starting compensation range for this position is $45,000+ per year. Actual compensation will be determined based on the candidate's years of experience, qualifications, skills, and other factors permitted by applicable law.