Marketing Assistant

About the role

Dana-co is a leading designer of luxury women’s intimate apparel, including Natori and Skarlett Blue. We are recognized throughout the industry for superior fit, high-quality fabrics and construction, and innovative design. This is a hands-on role ideal for someone who is highly organized, digitally savvy, and excited to contribute across multiple brands and marketing initiatives.

Responsibilities

• Support the execution of marketing initiatives across multiple brands and departments, including U.S. and international markets
• Collaborate with external PR agency partners on product gifting, sample requests, event coordination, press opportunities, and ad hoc projects
• Track press coverage, social media mentions, and brand features and assist in preparing monthly recaps and reports
• Support paid influencer partnerships, including researching and sourcing potential partners, coordinating outreach, assisting with rate negotiations, and serving as a point of contact throughout campaign execution
• Help ensure influencer content and deliverables align with brand direction, campaign objectives, and timelines
• Assist with the planning and coordination of photoshoots, including model castings, studio outreach, scheduling, product and prop sourcing, and other production needs
• Support day-to-day social media community management, including monitoring and responding to follower comments and messages
• Track social media growth, engagement, and performance across platforms
• Assist with planning and scheduling weekly social media content across brand channels
• Conduct ongoing research into social media, fashion, cultural, competitive, and emerging digital trends
• Utilize AI and generative AI tools to support research, brainstorming, content development, copy refinement, and other marketing workflows
• Assist with light photo editing and asset preparation, including resizing, cropping, and making basic adjustments in Adobe Photoshop
• Provide general administrative and project support to the marketing team as needed

Requirements

• Bachelor’s degree in Marketing, Communications, Fashion, or a related field
• 2–3 years of relevant marketing experience, preferably within the fashion, apparel, retail, beauty, or consumer brand space; intimate apparel experience is a plus
• Strong familiarity with social media platforms, including Instagram, Facebook, TikTok, and Pinterest
• Strong writing, copywriting, proofreading, and communication skills
• Working knowledge of AI prompting and generative AI tools, with an interest in using AI effectively to support marketing research, ideation, content development, and productivity
• Basic Adobe Photoshop skills, including the ability to resize, crop, and make light edits to digital assets
• Familiarity with Adobe Illustrator or other Adobe Creative Suite applications is a plus
• Strong attention to detail with excellent organizational and project-management skills
• Resourceful, proactive, and self-motivated, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Proficient in Microsoft PowerPoint, Word, and Excel
• Experience with social media planning and scheduling tools, such as Planoly, is a plus
• Interest in fashion, social media, influencer marketing, and emerging digital and AI trends

Benefits

• Health, vision, and dental insurance
• Flexible spending accounts
• Paid vacation, sick, and personal time
• Paid holidays
• 401(k) with company match
• Parental leave, including leave for non-birthing parents
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement support
• Education reimbursement
• Voluntary benefits, including term life insurance, short-term disability, AD&D, critical illness, hospital indemnity, accident insurance, and group legal services
• Employee discounts

Schedule

• Full-time, Monday through Friday, 40 hours per week
• 4 days in the office and 1 remote day per week