Marketing Assistant

Responsibilities

• Assist with the implementation of marketing plans, campaigns, and promotional activities.
• Conduct basic research, gather information, and compile data to support marketing initiatives.
• Cook up digital communications, including email campaigns, website updates, newsletters, and social media content.
• Create and update marketing materials, graphics, presentations, and promotional collateral.
• Support website content management and utilize digital marketing tools.
• Coordinate with community partners, tourism stakeholders, local businesses, event organizers, and City staff.
• Provide administrative and logistical support for destination events, promotional activities, meetings, and special projects.
• Attend events and community activities to capture photos and videos.
• Organize and maintain digital assets.
• Ensure marketing materials and communications align with established branding.

Requirements

• Education & Experience: Bachelor’s and one (1) year of work experience, or Associate's and three (3) years of work experience, or High School diploma or equivalent and nine (9) years of work experience.
• Special Requirements: Safe driving record and Valid Texas Driver’s License, Clear criminal background check and pre-employment drug screen.

Job Requirements

• Knowledge: Marketing, communications, advertising, public relations, and promotional principles and practices; social media platforms, content creation, and digital marketing best practices; branding standards and the ability to maintain consistency across marketing materials and communications; graphic design principles and visual communication techniques; website content management systems, email marketing platforms, and social media management tools; tourism, hospitality, destination marketing, and event promotion practices.
• Skills: Creating, editing, and proofreading written content for various audiences and communication channels; graphic design and content creation using software such as Adobe Creative Suite, Canva, or similar design applications; photography, videography, and basic photo and video editing for digital marketing purposes; organizing and managing multiple projects, deadlines, and priorities simultaneously; compiling, tracking, and reporting marketing performance metrics and analytics; utilizing Microsoft Office Suite and other business software applications.
• Abilities: Communicating effectively, both verbally and in writing; establishing and maintaining effective working relationships; coordinating marketing activities, events, and projects with attention to detail and accuracy; monitoring social media channels and responding professionally to inquiries and comments; gathering, organizing, and maintaining digital assets, records, and marketing resources; exercising creativity while adhering to established branding and communication standards; working independently and as part of a team in a fast-paced environment; attending occasional evening and weekend events as required; learning new technologies, software applications, and marketing tools.

Physical Demands and Work Environment

• Primarily sitting, with occasional walking or standing to access files or office areas.
• Occasional bending, reaching, or stretching to retrieve materials or supplies.
• Lifting or carrying items weighing up to 10–15 pounds, such as files or office supplies.
• Frequent use of hands and fingers for typing, filing, copying, and operating office equipment.

SUPPLEMENTAL INFORMATION

• This job description does not constitute an employment agreement between the City of Allen and employee and may be revised by the employer as needed.
• The City of Allen is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, national origin, sex, religion, age, disability, genetic information, or military status in employment or in the provision of services.
• The City of Allen participates in the federal e-Verify program to confirm the employment eligibility of all new hires. All applicants must be legally authorized to work in the United States.