Marketing and Training Coordinator/WEDnet Program Coordinator

Job Summary / Basic Function

Marketing and Training Coordinator: Coordinate and oversee training and marketing activities. Plan, organize, and advertise/market seminars that respond to small business needs according to the policies and procedures of the Pennsylvania SBDC and PennWest University. Draft program description and support development of training collateral. Coordinate and create marketing materials to promote the program and its training events. Secure services of professional speakers to present the training webinars and seminars. Present information as a speaker at seminars and other partnership seminars. Select site locations in the ten-county area and negotiate with facilities for date, price, and other needed services. Compile information for seminar and center brochures and coordinate preparation of brochures. Determine target market and distribution patterns for individual seminar brochures and all center publications. Coordinate distribution of marketing material. Act as a representative at training events and other official events. Prepare information for news releases on individual seminars and center activities and coordinate the release with University Public Relations office. Coordinate business workshops, registrations, seminar payments, etc., and assist with documentation for reports and evaluations. Coordinate and market sponsorships. Coordinate social media to engage with funders, partners, and legislators. Coordinate website updates with the Lead Office. Act as a liaison with public agencies, governmental bodies, business associations, chambers of commerce, and for-profit businesses in the preparation of specific events and center marketing strategies. Compile and organize event documentation as required by the SBA and/or PASBDC policies and procedures. Perform other related work as required by the director or assistant director.

WEDnetPA Partner

Coordinates program activity for Pennsylvania Western University's allocated funding. Coordinate all activities related to Pennsylvania Western University's WEDnetPA funding allocation, including application support, contract management, and compliance. Promote and educate businesses about the WEDnetPA program through outreach, events, and stakeholder engagement. Guide businesses through the application and reimbursement process, ensuring alignment with program guidelines and timelines. Serve as a liaison between employers and educational institutions to assess training needs and ensure program alignment. Coordinates contracts and budgets in accordance with Statewide Office (SWO) parameters, including invoicing and documentation. Navigate ISAAC to monitor training progress and submit final applications and invoices for approval. Monitor training outcomes, maintain records for audits, and prepare reports for stakeholders and state agencies. Build and maintain relationships with regional economic development organizations, chambers of commerce, and workforce boards. Attend the annual WEDnetPA conference and participate in statewide meetings and trainings. Renew WEDnetPA certification annually. Perform other duties as assigned by the SBDC director or assistant director.

Required Skills, Knowledge & Abilities

• Proficiency in Microsoft Office Suite (Word, Excel, Outlook)
• Canva, and online database systems.
• Ability to manage multiple projects, meet deadlines, and work independently with attention to detail.
• Strong understanding of employer-based training, economic development, or state-funded programs.
• Strong organizational and project management skills; ability to work independently; and strong written, oral, and proofreading skills.

Minimum Of Education / Training

Required Education Summary: Associates degree in business administration, marketing or related field of study.

Preferred Qualifications

• Experience working with WEDnetPA, DCED programs, or other state-funded workforce initiatives.
• Familiarity with employer engagement, training reimbursement systems, or contract administration.
• Knowledge of Pennsylvania's workforce and economic development network.